After retiring as a 38-year veteran educator, fighting the good fight on the front lines of a California high school English classroom, Jerome Burg continues his pledge and lifelong devotion to education in creating paradigm-shifting resources available via the Google Lit Trips project "as a sort of personal paying it forward expression of gratitude to Mr. Kay his high school English teacher who changed the course of Jerome's life, and as an expression of gratitude for educators around the world who continue to inspire their own students , as Mr. Kay inspired him."

The Google Lit Trips project is not a Google product, but rather the registered fictitious business name used with Google's permission for GLT Global ED, an educational 501(c)(3) nonprofit.

He is a popular conference and workshop presenter, is both an Apple Distinguished Educator & original Google Certified Teacher, and co-author of Bookmapping: Lit Trips and Beyond, published by the International Society for Technology in Education. He currently serves on the Google's "Google Earth Education Expert" (GE3) advisory board.