Global Press stories find audience in three primary ways:
Directly via Global Press Journal (in six languages)
Via Global Press social media channels
Via a network of republishing partners that include digital, print, radio and educational partners.
In 2022, Global Press team members consulted with industry leaders in audience metrics to determine the most accurate way to calculate its unique audience. Going forward, Global Press will be measuring and reporting on the confirmed reach of our stories across all three platforms and the confirmed engagement of our stories on digital platforms owned by Global Press.
*See below for definitions of key terms.
What is reach? Reach is compiled based on the average monthly page views of each of our partners.
At Global Press, we measure direct reach on globalpressjournal.com, social reach on Twitter, Facebook and Instagram, and partnership reach through data provided by republication partners. *Note: This is not Global Press' reach, rather the combined reach of all of our online partners. We estimate .1% of that audience engages with stories directly.
Engaged readers are people who interacted with our content by reading, sharing, commenting, liking or saving. We measure engagement across direct, social and partnership digital properties. For print, radio or partners who are not able to provide analytics, we use .1% of monthly reach as a conservative estimate.