The number of people on your stand matters less than who is on it, when and for how long. Standing, greeting and pitching in a busy hall for hours is tiring, and tired staff tend to cluster together, check their phones and lean on the counter. Visitors notice, and they walk on.
Shorter shifts with proper breaks keep energy up. Put a name against every block on every day, and share the roster well before the show so people can plan around it. Include time for meals away from the stand.
When one pair comes off shift, they should hand over any open conversations to the incoming pair, so a visitor is never left mid-discussion. A short handover note in the lead tool helps.
Someone should always be available to greet. If everyone is deep in a conversation, the next visitor will not wait.
Put your most experienced sellers on the stand during the busiest hours. Schedule senior leaders for specific times, especially if you have invited key accounts to meet them. Product specialists can be on call rather than stationed full time.
The show goal and what counts as a qualified conversation.
A short opening line and two or three qualifying questions.
How to capture a lead and what notes to record.
Which demos run when, and who runs them.
Stand rules: no eating on the stand, phones away, no huddling.
Hold a short meeting before the doors open each day. Go over the previous day's numbers, share what worked, and adjust the plan. This keeps everyone focused on the goal rather than just getting through the hours.
A well-rostered team, briefed on the same goal, will usually outperform a larger team that has simply been told to turn up.
About this guide: Trade Show Stand Planning Guide is written and maintained by Get Out! Events, a Singapore corporate event company at 14 Robinson Road #08-01A, Singapore 048545. It contains general planning guidance only; confirm current venue rules, permits and partner requirements before you book anything.