There is no single right method. The best mix depends on the audience, the venue and how guests are expected to interact with your product.
Link pre-event registration to attendance and selected on-site actions. This keeps questions to a minimum because much is already known. The work lies in identifying guests reliably on the day, through a badge, a code or assisted check-in.
Each demonstration or product station records interest in a specific variant, content request or consultation. This adds valuable context, but every extra station means more devices, more staff briefing and more chances for queues. Use it where behaviour genuinely changes the follow-up.
QR-linked forms: fast and familiar for a busy, public-facing activation, with staff nearby to help.
Staffed tablets or scanners: better for controlled flows and guests who prefer to speak to someone.
Conversation notes: trained staff record structured notes after a meaningful discussion, suited to a private launch for high-value prospects.
Keep fields short and objective: product of interest, timeframe, role in the decision. Free-text notes add colour but are harder to use and need clear guidance for staff. Agree the criteria with sales before the launch, not during it.
Staff should know which questions are mandatory, how to explain why information is being collected, what to do with incomplete entries and who to call when something fails. Give them a simple fallback for weak connectivity or device problems that keeps service going without encouraging uncontrolled collection on scraps of paper.
Rehearse with duplicate guests, declined optional fields, lost signal and a station queue at peak moments. Problems found in rehearsal are far easier to fix than problems found on launch day.
About this guide: Product Launch Lead Capture Guide is written and maintained by Get Out! Events, a Singapore corporate event company at 14 Robinson Road #08-01A, Singapore 048545. It contains general planning guidance only; confirm current venue rules, permits and partner requirements before you book anything.