Consumer Packaged Goods and Retail
Overview
The consumer packaged goods (CPG) industry manufactures and markets the goods that are the foundation of the modern consumer economy. The industry is composed of five main product sectors: beverages, food, health and beauty aids, luxury and apparel, and small appliances. MBA Career Services pairs retail with the consumer goods practice, encompassing both sides of the market, engaging with employers among consumer goods producers and retailers.
Key Competencies
Analytical thinking
Leadership
Creative problem-solving
Cross-functional team management
Communications
Success Factors
Familiarize yourself with the industry through research and informational interviews.
Join the Graduate Marketing Association (GMA) and /or the Graduate Retail and Luxury Association (GRLA).
Carefully analyze where your skills and experiences are most valuable.
Determine the firms and functional areas or departments to target in your job search.
Identify where you can interact and interview with companies of interest, i.e., national career fairs, campus presentations/interviews, and online job postings.
Review the Lists of Target Employers from recent graduate and internship acceptances, found in the MCV Resource Library Folder 02.
Ensure you possess a current understanding of market trends and industry conditions.
Strong analytical, communications, and relationship building skills are highly advantageous in this industry.