Where Insight Meets Genuine Partnership
Where Insight Meets Genuine Partnership
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My background in public relations, marketing and communications includes work in education, finance and law. I hold an undergraduate degree from the University of Texas at Austin in journalism and public relations and a master’s degree in business management. I teach social media and organizational leadership at the university level, and this mix of practice and instruction adds depth to the strategy I deliver.
Your organization gains a partner who brings strong value, deep expertise and careful stewardship of its budget. The Geenuine Article uses lower markup and fewer fees, which protects limited resources while keeping quality high. I manage a smaller client roster, so I bring sharper focus and more time for the work that matters. My business runs with lower overhead, which allows your organization to invest directly in strategy and execution rather than administrative cost.
My network spans the region and opens doors for collaboration, problem solving and creative ideas that support long-term impact. I also bring personal investment in the success of projects because I understand the history, neighborhoods and cultural landscape of North Texas, along with the diverse communities I engage with on a regional and national level. This context strengthens every recommendation I make.
Expert Voices and Conversations
Expert Voices and Conversations
Podcast: Purpose-Driven Marketing
Podcast: When You Feel Like Quitting
Podcast: Women's History Month
Podcast: Interactive Marketing Examples
Podcast: How to Establish Good Company Culture
Podcast: Tips for Starting Your Career
Reel: Credit Union Specialist
Reel: Credit Union Marketing
Reel: Credit Union Conversions
Podcast: Back to School Attention Wars
Podcast: Is Direct Mail Dead?
Podcast: Budgeting for an Agency
Podcast: Marketing Tips for NonProfits
Podcast: The Art and Science of Copywriting
Podcast: Storytelling in Advertising
Podcast: How to Give
Feedback
Articles and Perspectives
Articles and Perspectives
Highlighted Projects & Recognition
Highlighted Projects & Recognition
Texas A&M Law Leadership Highlights
Unity One Credit Union Leadership Highlights
Secured More Than $300K in Earned Media for Keith House With No Ad Spend
Prestige Credit Union: Using Humor to Increase Sales
Keith House Branding, Social Media and PR: Organic Growth That Delivered in Six Months
Teaching Experience in Social Media and Organizational Leadership at Sul Ross State University
Fort Worth Metro YMCA Board Member and Philanthropy Chair
Built a Three-Year Campaign That United a Credit Union From the Inside Out
Leadership Experience as a Region VI Youth Board Member, NAACP
Leadership as Chair of the Cornerstone League Marketing and Business Development Executive Committee
Adjunct Teaching Experience in Business Foundations
Leadership as President, 2018–19, Beta Mu Omega Chapter of Alpha Kappa Alpha Sorority Inc.
Recognized as a 2015 CUNA Credit Union Rockstar
Founded The Geenuine Article LLC to Guide Teams in Marketing, Communications and Leadership
Honored as a Hidden Treasure Within the Fort Worth Community
Amplify FW: North Texas Giving Day Campaign
Recognized by the Association of Fundraising Professionals, Fort Worth Metro Chapter, 2023
CUNA Marketing Diamond Award Recipient and Conference Speaker
Led the creation of Unity One Credit Union’s first television commercial series to showcase the credit union difference.
Brand and Marketing Leadership for Nine Unity One CU Branches in Texas, Minnesota and Kansas
Strengthened Community Partnerships With Three In-School Credit Union Branches
An Explanation of the Walk the Talk Internal Branding Effort for Internal Use
Built a Community Partnership that Resulted in a Recruiting Video.
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