I bring 25 years of experience in public relations, marketing and communications. I started my career with internships at Ketchum Public Relations and the Tarrant County District Attorney’s Office after earning my journalism and public relations degree from the University of Texas at Austin with a minor in African American studies. I also served four years on the national board of the NAACP representing youth across five states.

My career includes roles in education, finance and law. I worked as a special projects and event coordinator at Fort Worth ISD, where I managed fundraising, events, crises and partnerships. I spent eleven years at Unity One Credit Union as the organization grew to more than $230 million in assets and about 30,000 members. The credit union expanded to nine branches, including three in-school branches. CUNA named me a Credit Union Rockstar in 2015, and I chaired the Cornerstone Marketing and BD Exec Committee.

I later joined Texas A&M School of Law as director of marketing and communications. The school nearly doubled enrollment, launched its graduate program and rose 30 spots in the U.S. News and World Report rankings during my tenure.

I serve the community through leadership in Alpha Kappa Alpha Sorority Inc., the Fort Worth Chamber of Commerce and the YMCA of Metropolitan Fort Worth. I sit on the YMCA board of directors and chair the philanthropy committee. I previously led an Annual Giving Campaign that supported a $1.25 million fundraising goal.

My most recent corporate role was vice president at Glint Advertising. I led client relations, project management, vendor relations and intra-agency operations while guiding strategy and creative execution across campaigns. I also managed budgets and human resources and trained under direct mentorship for future ownership. After earning my master's degree in management, I taught at the University of North Texas and now teach social media and organizational leadership at Sul Ross State University.

In November 2025, I founded The Geenuine Article LLC, a consultancy focused on strategic storytelling, leadership guidance and thoughtful brand development. 

MHMR (Think Before You Sleep), Texas Best Home Buyers, Prestige Credit Union, Texas A&M School of Law, Pinnacle Publishing and Associates, Fort Worth ISD, Beacon Federal Credit Union, Met Church, Roberson and Duran Law Practice,  Amplify FW,  Keith House, RadioShack, Healthcare Associates of Texas now United Healthcare, Southwest Airlines Federal Credit Union, Parker County Brewing Co., Richardson ISD, 5J Construction and more.

January 2025 – Present

Sul Ross State University, Alpine, TX

Adjunct Professor, Industrial Arts

• Teach social media and organizational leadership 

• Presentations: the Eisenhower Matrix, What is Organizational Leadership, Management vs. Leadership, Online Brand Building, Social Media Mechanics and Strategy

October 2021 – November 2025

Glint Advertising, Fort Worth, TX

Vice President

• Oversaw client relations, vendor relations, project management and intra-agency operations

• Maintained an agency budget

• Applied strategic approaches to execution

• Oversaw human resources functions

• Mentored by the agency owner for future ownership

August 2023 – December 2023

University of North Texas, Denton, TX

Adjunct Professor, G. Brint Ryan College of Business

• Taught a mandated career development skills class to 70 freshmen, sophomores, junior and seniors

• Presentations: the Eisenhower Matrix, Interviewing, Business Operations, Resume Writing, Business Ethics, Personal Branding, Business Finance

August 2018 – October 2021

Texas A&M University School of Law,  Fort Worth, TX

Director of Marketing & Communications

• Led a comprehensive marketing and communications plan for the School of Law, research centers, programs and clinics

• Supported the academic mission and the Dean’s strategic priorities, including promoting to internal and external audiences, showcasing academic achievements and supporting student recruitment, career development, alumni relations and major gift development

• Managed a growing team of marketing and business development professionals for the law school

• Led a centralized marketing department that supports the law school after an 18-month divestment in marketing and public relations efforts

• Built and maintained relationships with the Fort Worth, Dallas, College Station and Houston business community

• Created and implemented a U.S. News and World Report annual ranking campaign

• Maintained a high level of confidentiality

May 2014 – August 2018 

Unity One Credit Union, Texas, Minnesota, Kansas

Vice President of Marketing

• Developed the marketing direction, identified target audiences, tactics and measurement for nine branches in three states, including budget creation, determining appropriate media channels and implementation

• Served on the credit union ALCO committee and senior leadership team

• Introduced, expanded and managed the credit union SEO and digital/online strategy, including advertising

• Introduced lead generation and nurturing through marketing automation using a CRM

• Introduced an internal, three-year brand engagement strategy called Walk the Talk at Unity One

• Implemented the credit union’s reputation management strategy

• Created personas based on analytics and behavioral data to help strengthen marketing tactics and improve retail branch operations

• Developed, wrote and produced all promotional materials

• Practiced public relations and business development to increase brand awareness

• Brought many firsts to Unity One Credit Union, including a comprehensive brand awareness campaign, strategic community relations (examples include lead generation and nurturing, a television commercial, intranet, video production, media attention and digital/online advertising), marketing automation and digital marketing campaigns

• Supported all sales and service training

• Maintained the credit union’s corporate brand

• Supported the credit union’s internal branding and employee engagement efforts

• Supervised the marketing and business development staff in the timely completion of duties

• Managed credit union special events for internal and external audiences

• Made presentations to the Board of Directors regarding strategy and tactics regularly and at strategic planning retreats

• Managed vendor relationships

• Managed a nearly half-a-million-dollar budget

• Served as a spokesperson for the credit union

January 2007 – May 2014

Unity One Credit Union, Fort Worth, TX

Assistant Vice President of Community and Public Relations

• Managed and developed outreach efforts for the Fort Worth, St. Paul, MN and Kansas branches that involved special events, business development, financial education, school relations and professional-organization affiliations to build awareness and foster a positive image of the credit union

• Worked closely with and assigned tasks to branch managers to execute the community and public relations plan

• Created and maintained a budget for community and public relations efforts

• Created and implemented accountability procedures for more accurate reports of progress

• Planned programs and sales strategies to maintain relationships and build penetration levels of business partners

• Composed press releases, news alerts and other communication to the media

• Acted as the primary liaison between the credit union and community

• Administered the sponsorship/donation requests program

• Created and maintained an active media list for the purpose of contact, and worked with the media to gain publicity for credit union events

• Taught financial education to community stakeholders, including schools and organizations

• Developed relationship-building training for staff, in particular the frontline

March 2002 – January 2007

Fort Worth Independent School District, Fort Worth, TX

Assistant Coordinator, Special Events – Parent & Public Engagement

• Coordinated/organized and executed numerous projects and events including Convocation, the Chairs for Teaching Excellence awards process and luncheon, Parent Volunteer Appreciation Day at Ridgmar Mall, RadioShack Scholars, Outstanding Teacher Recognition and the Retirees Recognition

• Created marketing materials for projects and events using PhotoShop, InDesign, PageMaker, FreeHand and Microsoft Office (Word, Excel, PowerPoint)

• Proofread and edited copy for printed materials using AP Style

• Recruited and managed volunteers from the business community

• Drafted speeches for district officials

• Authored and edited pieces in district publications (Employee News, Board Briefs and various press releases)

• Created and maintained databases using Excel

• Solicited corporate donations

• Created and maintained relationships with members of the Fort Worth business community

• Created and maintained event budgets and archives

• Pitched events/initiatives to community volunteers, district personnel and parents

August 2023 – December 2023

University of North Texas, Denton, TX

• Adjunct Professor, G. Brint Ryan College of Business

September 2020 – May 2023

Texas A&M University at Commerce, Commerce, TX

• Master’s degree attained in business management

August 1996 – May 2000

University of Texas at Austin, Austin, TX

• Bachelor’s degree attained in Journalism/Public Relations

• Minor in African American Culture/History

• • Proficient in various applications: Microsoft Office Suite (Word, Excel, PowerPoint, Publisher), Adobe Creative Suite (PhotoShop, InDesign, Illustrator), Canva, Adobe Acrobat & Suite, Google Workspace including Google Analytics and Google Sites, Hubspot, High Level, Birdeye, Wordpress, Wix, Squarespace and more

  • Proficient in AP style

  • E-mail, Web user

  • Uses a solution-focused approach to management

  • Lover of market and behavioral research; familiar with Claritas 

  • Experience in e-mail marketing and automation using a customer relationship management (CRM) platform

  • Experience using social media and digital/online advertising (geofencing, retargeting and PPC)

  • Experience with website optimization (SEO, blogging)

  • Some knowledge of html coding

  • Website CMS experience adjusting copy and photos 

  • Experience with social media management (Facebook, Instagram, Reddit, TikTok, Substack, LinkedIn, X and more)

  • Public relations practitioner 

  • Experience using Touche and other analytics tools

  • Experience using media monitoring and placement services like Meltwater, Muckrack and Cision

  • Practices vendor management regularly

  • CUNA Management School executive training candidate – received “exceeds expectations” on project submissions

  • Adopter of project management software like Basecamp, Asana and ClickUp

  • Uses excellent oral and written communication

In two years:

• Created an inbound marketing strategy that has yielded 55,271 landing page views, 7,460 page submissions, 4,452 new contacts and 87,044 email opens (with a 10.91 click-through rate)

• Resurrected a dormant social media strategy that has yielded 53,164 interactions and 50,158 clicks

• Maintained a social media strategy that has almost two million impressions and close to 6,000 shares

• Created a news blog that had over 38,000 views and 31,995 entrances to the law school website

• Assisted with two U.S. News and World Report ranking seasons – one yielding an increase of peer reputation scores and the second a 23 point increase (from 83 to 60) in overall rankings

• CUNA Management School executive training candidate – received “exceeds expectations” on project submissions

• Assisted specialty programs with U.S. News and World Report ranking efforts that yielded an increase for the dispute resolution program (from 13 to 6) and a first ever ranking for the environmental law program

• Started the first graduate programs digital advertising campaign to recruit students with gains, prior to a director being hired

• Created a student e-news, the Good Bull

• Reduced the bulk of the current website by creating an intranet and news blog

• Created and maintained an intranet or internal repository of information for staff for more effective onboarding and to build culture

• Increased free advertising through media placement by $6.5 million dollars

• Used special events as an opportunity to build business by hosting Amanda Knox, all Fort Worth Chambers of Commerce, the Supreme Court of Texas, the FW Chamber of Commerce Small Business Summit, Howdy Week and alumni events

• Assisted with the creation of an Alumni Board

• Resurrected alumni communications with a monthly newsletter

• Executed engagement opportunities during the pandemic such as the CARES Act webinar series

• Created the school’s first online yearbook during the COVID-19 pandemic

• Resurrected design elements by creating templates for a consistent look

• Created workflows for marketing and communications requests

• Created a microsite and digital strategy for the U.S. News and World Report peak season featuring notable accomplishments by the law school and faculty

• Unified multiple vendors for consistent branding

• Navigated the Texas Wesleyan and Texas A&M divide through overseeing events and efforts for inclusion

• Worked collaboratively with students, faculty, staff and the community to establish the above

• Managed a team of four initially but maintained the same level of productivity (or more) when the team was two