The first thing my expert told me was how hard creating a clothing brand was, with this in mind I knew my research had to be top notch and fruitful. I found most success in watching youtube videos created by people who already have an active brand, and listening to their process comparing theirs to mine, and studying their failures to ensure I avoid them. Another helpful research item for me was Reddit, Reddit is a site where people from all over the world have conversations and share their own personal experiences and failures. I had many conversations with people from Reddit asking various questions and asking for advice about how my products look. Throughout all my research a common trend I observed was advertising, advertising is very significant for receiving sales and gaining popularity for your brand. From my research, I learned how many clothing brands there are in the world and how much competition there is.