CLIENT PERSONAS
CLIENT PERSONAS
A persona is a fictional but realistic character created to represent a specific type of user in a design project. It is based on research and insights into real people’s needs, behaviors, and challenges. Personas help designers focus on the user experience by considering their motivations, preferences, and limitations when developing products or solutions.
If you have chosen to select a predetermined persona, you should read the options below and then choose one.
Note: you can chat with each persona using the buttons below. You can use this function to ask further questions to better understand wants and needs.
Profile:
Alina is a 13-year-old who loves fashion, beauty, and self-care. She enjoys styling outfits, doing nail art, and experimenting with makeup. She follows beauty influencers online and keeps up with the latest beauty trends. She prefers compact, stylish, and discreet tools that fit in her handbag or pocket.
Criteria:
✔ Compact & lightweight – must fit in a small purse
✔ Stylish design – should match her aesthetic (e.g., metallic, pastel, or chic patterns)
✔ Multi-use functionality – should replace multiple separate items
✔ Safe & school-appropriate – no sharp edges or prohibited items
REQUIRED FUNCTIONS:
Mini nail file – for quick nail fixes
Fold-out tweezers – for eyebrow touch-ups or removing small splinters
Compact mirror – for checking makeup or hair
Lip balm scoop/applicator – to avoid using fingers
Mini hair comb – for quick touch-ups
Mini sewing kit – emergency fashion repair (needle, thread, buttons)
DESIRED FUNCTIONS:
Perfume or essential oil roller – for a fresh scent on the go
Mini retractable brush – for powder or blush application
Small compartment for bobby pins & hair ties
Hidden compartment for emergency cash or safety pin
Profile:
Kai is a 13-year-old who is passionate about gaming and music. He enjoys playing online multiplayer games, streaming music, and curating playlists. He often carries his phone, earbuds, and a portable charger, but keeping his gear organized is a challenge.
Criteria:
✔ Tech-friendly – should support phone, gaming, and music needs
✔ Pocket-sized & lightweight – should fit easily in jeans or a backpack
✔ Durable & impact-resistant – should withstand drops and daily use
✔ Non-scratch material – should not damage screens or devices
REQUIRED FUNCTIONS:
Earbud wire organizer – prevents tangling
Phone stand – for gaming and watching videos hands-free
SIM card ejector pin – for swapping SIMs or SD cards
Microfiber screen cleaner – removes smudges and fingerprints
Cable winder – keeps charging cables tidy
Stylus for touchscreen gaming – enhances precision in games
DESIRED FUNCTIONS:
Emergency USB-C or Lightning adapter – for charging or connecting devices
Small flashlight – for gaming in dim environments
Headphone splitter – to share music or gaming audio
Hidden fidget tool – helps with focus during breaks
Profile:
Aisha is a 13-year-old who is fascinated by the night sky, planets, and space exploration. She spends hours stargazing with her telescope and loves reading about black holes and distant galaxies. She dreams of working for a space agency one day and enjoys sketching constellations in her notebook. Since she often observes at night, she needs a tool that helps her with astronomy-related tasks while being easy to use in low-light conditions.
Criteria:
✔ Compact & portable – should easily fit in her backpack
✔ Works well in the dark – must be functional in low-light conditions
✔ Precision-based tools – needs fine adjustments for telescope use
✔ Durable & weather-resistant – should withstand outdoor use
✔ Multifunctional – helpful for both stargazing and everyday use
REQUIRED FUNCTIONS:
Red LED Light – preserves night vision while reading star maps
Mini spirit level – helps ensure her telescope is set up correctly
Magnifying lens – for examining tiny details on star charts
Adjustable stylus – for using astronomy apps on her tablet with gloves on
Multi-hook tool – for tightening or adjusting small knobs on equipment
Compass & star finder – assists with locating constellations
DESIRED FUNCTIONS:
UV light – for identifying glow-in-the-dark constellation maps
Mini notepad holder – keeps notes secure while observing
Foldable tripod clip – helps with stable phone photography of the night sky
Temperature & humidity gauge – to check for ideal stargazing conditions
Profile:
Mira is a 13-year-old who has a visual impairment that affects her ability to see small details clearly. She is passionate about crafting, tactile design, and creating DIY projects. She enjoys working with textures, raised surfaces, and high-contrast materials to help her navigate tasks independently. She needs a pocket tool that enhances accessibility and allows her to continue her creative projects with ease.
Criteria:
✔ Tactile and high-contrast design – must be easy to navigate by touch
✔ Features for low-vision accessibility – should include raised markings and audio feedback where possible
✔ Multi-use adaptability – should support various creative and everyday tasks
✔ Portable and attachable – must be easy to carry and locate when needed
REQUIRED FUNCTIONS:
Braille-marked buttons – for identifying tool features by touch
High-contrast colour coding – makes tools easier to differentiate
Adjustable magnifier lens – aids in viewing small details when necessary
Audio feedback feature – provides voice-guided instructions for tool use
Tactile ruler and measuring guide – helps with precision in DIY projects
DESIRED FUNCTIONS:
LED lighting with adjustable brightness – assists in low-light environments
Hook attachment – secures to a bag or belt for easy access
Textured grip – ensures secure handling and control
Small storage compartment – for safely keeping tiny craft pieces
Profile:
Riley is a 13-year-old who loves camping, hiking, and spending time outdoors. They enjoy weekend trips with their family and scout group, often exploring nature and learning survival skills. Riley needs a compact, lightweight tool that is easy to carry in a pocket or attach to their backpack while providing essential outdoor functions.
Criteria:
✔ Lightweight & portable – should be easy to carry without adding bulk
✔ Durable & weather-resistant – must withstand rain, dirt, and rough use
✔ Multi-use for survival & convenience – should replace multiple single-use items
✔ Easy to use with one hand – for quick access during activities
REQUIRED FUNCTIONS:
Foldable fires tarter (ferro rod or flint) – for starting campfires
Mini compass – for navigation in case of lost GPS signal
Emergency whistle – for signaling in case of distress
Small fold-out knife or safety cutter – for cutting rope, food, or packaging
Bottle opener & can opener – for opening drinks and canned food
Paracord attachment – can be used for repairs, shelters, or emergencies
DESIRED FUNCTIONS:
Glow-in-the-dark or reflective strip – for visibility at night
Tiny waterproof notepad & pencil – for tracking routes or jotting notes
Small magnifying lens – for fire-starting or inspecting details
Clip-on carabiner – to attach it securely to a backpack
Compact foldable spoon or spork – for eating meals on the go
Profile:
Theo is a 13-year-old who is passionate about magic tricks, brainteasers, and mechanical puzzles. He loves impressing his friends with sleight of hand and is always looking for new tricks to learn. He also enjoys solving Rubik’s cubes, escape room puzzles, and mind-bending challenges. Theo needs a tool that supports his interests in magic and problem-solving while being small enough to carry in his pocket.
Criteria:
✔ Compact & discreet – must be easy to carry and not reveal its secrets
✔ Versatile for different tricks & puzzles – should assist with magic, dexterity, and problem-solving
✔ Easy to use with one hand – for quick trick execution
✔ Designed for engagement & fun – should add an element of surprise
REQUIRED FUNCTIONS:
Secret compartment for small objects (e.g., coins, paper slips) – for magic tricks
Fold-out mini mirror – for sleight of hand illusions
Small retractable magnet – for tricks or retrieving small metal objects
Built-in puzzle piece or cipher wheel – for secret codes and riddles
Compact finger exercise grip – to improve dexterity for card tricks
Tiny notepad & pencil for writing secret codes – for mentalism tricks
DESIRED FUNCTIONS:
Hidden escape tool (e.g., fake lockpick or mini pry tool) – for escape challenges (safe versions only)
Invisible ink pen with UV light – for writing hidden messages
Miniature dice roller or random number generator – for mentalism tricks
Foldable playing card holder – for magic routines or organizing tricks
Spring-loaded hidden compartment – for making objects "vanish"
Profile:
Jordan is a 13-year-old who loves cycling. Whether it’s riding through city streets, mountain trails, or to school, they see their bike as a source of freedom. They’re interested in improving their biking experience, from comfort to safety and efficiency.
Criteria:
✔ Lightweight and easy to carry – should be portable and compact
✔ Safety-focused – should include features that enhance visibility or protection
✔ Multi-functional – should assist with common cycling issues
✔ Durable – must withstand different weather conditions and rough handling
REQUIRED FUNCTIONS:
Compact bike tool – for quick adjustments and repairs
Reflective elements – for visibility at night
Grip-friendly design – easy to use with cycling gloves
Multi-use hook – for carrying small bags or securing the bike
Quick-access light – for added safety
DESIRED FUNCTIONS:
Tire pressure gauge – helps check and maintain tires
Emergency whistle – for safety in isolated areas
Small storage compartment – to keep small essentials
Weatherproof material – resistant to rain and dirt
Profile:
Mei is a 13-year-old who is always on her phone, whether it’s texting, gaming, watching videos, or scrolling through social media. She loves staying connected and is always looking for ways to enhance her digital lifestyle.
Criteria:
✔ Convenient – should integrate seamlessly into everyday phone use
✔ Compact and lightweight – must be easy to carry or attach to a phone
✔ Tech-friendly – should enhance digital experiences without adding bulk
✔ Stylish – should match personal aesthetics and trends
REQUIRED FUNCTIONS:
Phone stand – for hands-free viewing
Cable organiser – keeps charging cables neat and tangle-free
Touchscreen stylus – for precise navigation
Foldable grip – for better phone handling
Earphone holder – keeps wired earphones accessible
DESIRED FUNCTIONS:
Screen cleaner – removes fingerprints and smudges
Small mirror – for quick touch-ups
Emergency battery booster – provides a small extra charge
LED light – for better selfies and video calls