A persona is a fictional but realistic character created to represent a specific type of user in a design project. It is based on research and insights into real people’s needs, behaviors, and challenges. Personas help designers focus on the user experience by considering their motivations, preferences, and limitations when developing products or solutions.

If you have chosen to select a predetermined persona, you should read the options below and then choose one.

Note: you can chat with each persona using the buttons below. You can use this function to ask further questions to better understand wants and needs.