Many organizations neglect the importance of an "About" page as part of their website. The focus is often on their products' price, description, and sale since this information can improve your bottom line and SEO.

Your about page should tell the story of your organization, how you got your start, and why you do what you do. Believe it or not, humans like stories. We are story-telling animals. It's how we have conveyed information for tens of thousands of years, and yes, the story of your organization will attract customers to you. If your story is better than your competitors', then customers will choose you over a competitor.

A good About page also puts a face to your brand. It's a place to possible highlight your employees and share information about each of them.

If you want to build trust with a customer, this is where your will start. Your About page offers an opportunity to share more about your organization's values and/or the mission that drives your organization.