Agency (maintain human decision-making): while AI automates tasks, human judgment and creativity remain essential. Business students must emphasise critical thinking, strategic decision-making, and human-AI collaboration. Use AI as a tool and a partner, not as the source of truth or replacement for you.
Data biases: Critically evaluate the data used in AI models. Are they up to date? Various business cases happened after the training dataset time range.
Academic integrity: Copyright, intellectual property, and liability issues arise with AI-generated content. Always ensure you use generative AI responsibly.
Hanseatic Bank : implemented AI software from CollectAI to improve their debt collection process, leading to improved collection rates and customer satisfaction, with a 24% increase in debt collection rates. The AI system utilizes speech analytics, sentiment analysis, and natural language processing to have more productive conversations with customers.
Amazon : utilises generative AI to help sellers to create high quality product listings, increasing the discoverability of the items.
Coles turns GenAI onto 40,000 customer comments a week :using generative AI to understand customer verbatims and provide rich actionable advice to stores.
The Amazing Ways IKEA Is Using Generative AI : including for interior design suggestions and mockups, conversations about products and purchases, suggesting personalised designs, creating marketing material; AI literacy program for staff.
Air Canada's chatbot : gave false information leading to the company to pay damages.
The Willy Wonka experience’s generative AI debacle is just the start of our nightmarish new advertising reality : considering the implications of misleading advertising for consumers.
Suggesting counter arguments to practice critical thinking
Suggesting additional references is particularly useful when researching theories in essays
Provoking reflections to help you think critically
Suggesting ideas to help you get started on assignments
Summarising sources can help you to read articles quicker
Proofreading your work to help you check your essay