Embedded Files
March 9 Groups finalized; simulation begins
March 16 Project teams decide product types.
April 13 Project team website: Members + Products
April 27 Marketing research: Survey
May 4 Survey final, class fill out survey
May 25-June 1 Charts and reports of marketing research
May 25 Advertisements: Picture and video
June 1 Documentary video
Report purpose: Convince President KK and CEO Denise to fund your project/products. You should show (1) your project (2) marketing research (3) Revision (if applicable), and (4) why your project should be funded.
Pitch Preparation: Each member repeats the punchline (key sentence) twice while showing corresponding report page; then next member does the same thing. Each team has 4 turns. For teams of 3 members, one member may do it twice.
Top 3 teams
Product: Frame It (Postcard), Stickora (Sticker), Sports equipment (Bottle)
(If no budget limit, BagMyBag would be included.)
Report: Hygiene for everyday life, Four boys, Sports equipment
Pitch: Audiostore, Hygiene for everyday life, Neckless
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