Students

Jin Yinzhu (김은주)

Ph.D. student

She is a Chinese student who has called Korea home for the past nine years. With a Bachelor's degree in Business and Media from Yonsei University and an MBA from Sungkyunkwan University, she is currently pursuing her Ph.D. Her academic journey is complemented by six years of professional experience in marketing, a field that continues to captivate her interest. Her passion extends to the cutting-edge intersection of Generative AI (GAI) and advertising development. 

Jia Heng Li (이가항)

Ph.D. student

He is a Chinese student who has lived in Korea for the past six years. He holds dual bachelor's degrees in Film, Television & Multimedia and Media Communication, along with a master's degree in Media Communication, all from Sungkyunkwan University. He is currently pursuing a Ph.D. in Media Communication. His research primarily focuses on machine learning, text mining, and advertising.

Jiwon Bae (배지원)

M. A. student

She is interested in marketing and advertising, with hands-on experience working at a general advertising agency. Driven by a desire to deepen her expertise, she joined this research lab to explore marketing strategies and consumer psychology more thoroughly.  Her undergraduate studies were in Food and Nutrition, which sparked her interest in health supplement marketing. She is also passionate about the fields of cosmetics and fashion and enjoys exploring diverse topics to fuel her curiosity and expand her knowledge.

Yeojin Lee (이여진)

M. A. student 

She is interested in video advertising and journalism, focusing on trendy topics related to the AI industry. Also skilled in video editing, she has experience studying as an announcer and working as a reporter for a government agency, which contributes to her confidence in giving presentations. As an ENTP, she's highly proactive and sociable.

Woon Ko (고운)

M. A. student

He has studied abroad since age 12, with a strong desire to learn about advertising and work in the ad industry. Driven by the creativity and imagination it requires, he is now focused on AI and machine learning, exploring their potential to enhance advertising and their ethical implications.

H.H. Ahn (안화현)

She is a senior at Sungkyunkwan University, where she majors in Culture & Technology Convergence, Media Communication, and Glocal Cultural Content. She is particularly interested in digital ads and content using generative AI tools like Midjourney. For four years, she has been a member of a band and enjoys playing musical instruments.

Jihyo Kim (김지효)

She is a senior at Sungkyunkwan University, majoring in Media and Communication. She is passionate about Integrated Marketing Communications (IMC), with a particular focus on Digital Marketing Strategies. As a journalist for Sungkyun Times, the Operations Director of the Media and Communication Student Council, and a member of HI-Club, a student organization supporting exchange students, she actively engages in diverse roles that foster communication and global connections.

Jeong Soo Kim (김정수)

M. A. student

She recently graduated with an M.A. from the Department of Media and Communication at Sungkyunkwan University. Her research focused on digital advertising and consumer behavior, demonstrating a keen interest in understanding the evolving dynamics of media and communication in the digital landscape.

Hye-eun Joo (주혜은)

M. A. student 

She graduated with a major in Advertising from Soochow University in China and has gained practical experience in advertising design and brand design. She is currently pursuing a master's degree in Media and Communication at Sungkyunkwan University, demonstrating a deep interest in understanding generative AI advertising and consumer psychology in digital advertising environments.