ANSWERS

Why important

The need to attract new visitors as there are lots of attractions in the UK / need to convince people to come back to Alton Towers that there is always something new

Areas included

Thrill rides (Oblivion / Wickerman) / Alton Towers Dungeon (new addition) / Star gazing pod (new accommodation) / season pass

Music

Well known tune associated with Alton Towers / builds excitement

Good

Shows family having fun / exciting

Not so good

Nothing for younger children / ride images too fast (not sure what the rides are)