Making connections to our community is just one focus of our communications department. As we tell our staff and leaders’ stories to make them more relatable to our communities, we are building personal connections between our district and school leaders and the communities we serve. Our “Person Behind the Title” series highlights how our leaders come from and are still contributors to their communities. Thus far, we have made videos spotlighting our superintendent and 43 of our school principals. These weekly videos average between 7,000 to 15,000 views each and are the product of a collaboration between our Communications team and our leadership as we tell our own story.  We have also created videos for many events at our schools that represent their contributions to our community. Our presentation will share several of these videos, the inspiration that led to their creation, the planning needed to produce so many, and the continuing impact they have on our community and its perception of our district.