Information

Thanks to all of you, 2028 Marketing Symposium was a great success! We are going to hold this homelike & intimate but bumpy marketing symposium far and away! See you again in 2026!! (July 1, 2025)

Marketing Symposium @Tokyo aims to create an opportunity for outstanding world-class professors (& those who aspire to be such, too!) to share their research ideas and interact openly. Productive and excellent professors from all over the world gather here again this year (please refer to "Speakers").

One of the most prominent and dominant quantitative methods in marketing is Structural Estimation. Here, we clarify the decision-making structures of organizations and consumers by modeling their decision-making mechanisms and applying these models to observed data. Because Structural Estimation are based on theories in social sciences such as consumer behavior, psychology, sociology, and economics, the studies have a large academic scope/impact, and provide realistic, interpretable and plausible results. In addition, the elucidation of decision-making structures will enable quantitative evaluation of government policies and corporate strategies. This makes models not only an academic contribution, but also a useful tool in practice.

The keynote speech reviews and prospects cutting edge Structural Estimation. Then, in the theme session, various models and their contributions to academia/business are illustrated.

Annex: Small & Intimate Research Seminars

Time

July 1st (Tue), 2025
10:50 - 13:20 (10:50 am - 1:20 pm)

Place

Building 2, 4th floor, Meeting Room 1, Tama Campus, Chuo University, Tokyo
中央大学・多摩キャンパス・2号館4階・研究所会議室1
Address
742-1 Higashi-Nakano, Hachioji, Tokyo 192-0393, Japan (Not Tokyo City, but Tokyo State!)
192-0393 東京都八王子市東中野742-1 

Access
The campus locates in the front of Chuo University Station on Tama City Monorail Line (but it needs  10 minutes from the station to the room!)
多摩都市モノレール・中央大学明星大学前・下車すぐ
https://www.chuo-u.ac.jp/english/visit/
https://www.chuo-u.ac.jp/english/visit/tama/

Campus Map
https://www.chuo-u.ac.jp/uploads/2025/04/english_visit_tama_Campusmap_20250402.pdf?1745331289130 (Building 2: ⑪ in the map)
https://www.chuo-u.ac.jp/uploads/2025/04/english_visit_tama_barrierfree_01.pdf?1745331289130 (Enlarged map)