2024 Marketing Symposium
The Future of Marketing Science & Models

@Institute of Business Research, Chuo University,
Tokyo

Information

Thanks to all of you, 2024 Marketing Symposium was a great success! We are going to hold this “homelike & intimate but bumpy” marketing symposium far and away! See you again in 2025!! (July 8, 2024)

We are discussing the past, present and future/potential of marketing science and models in the digital era. Where does marketing science come from and where is marketing science going?

The keynote speech and the panel discussion in the topic session review the history of marketing science/models, then illustrate the prospects for the future research. Namely, research topics/themes, methods, style and ways for excellent research work are discussed.

Moreover, in the general session, excellent research works in marketing are presented and discussed.

Time & Place

Time

July 7th (Sun), 2024
9:30 AM - 6:00 PM

Place

Classroom 2E08, Myogadani Campus, Chuo University, Tokyo
中央大学・茗荷谷キャンパス
Address
1-4-1 Otsuka, Bunkyo-ku, Tokyo 112-8631, Japan
東京都文京区大塚1-4-1

Access
1 minute walk from Myogadani Station on the Marunouchi Subway Line
丸の内線・茗荷谷駅下車・徒歩1分
https://www.chuo-u.ac.jp/english/visit/myogadani/

Campus Map
https://www.chuo-u.ac.jp/uploads/2023/10/access_myogadani_02.pdf?1707200503308

Registration

Registration fee is free, but please kindly register until July 3rd.
https://forms.gle/7G8cv2k4jvwCjRm36

Organization

Host Organization

Institute of Business Research, Chuo University, Tokyo

Organizers

Hiroshi Kumakura (Chuo University)
Masakazu Ishihara (New York University)
Makoto Abe (University of Tokyo)
Kyung Tae Lee (Chuo University)
Takashi Namatame (Chuo University)
Takashi Teramoto (Chuo University)

Inquiry

Institute of Business Research, Chuo University
742-1 Higashinakano, Hachioji-shi, Tokyo 192-0393 Japan

中央大学研究所合同事務室庶務課企業研究所担当
〒192-0393 東京都八王子市東中野742-1

Mail: kigyoken-grp (at) g.chuo-u.ac.jp

Previous Marketing Symposium

2023 Marketing Symposium

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2024 Marketing SymposiumThe Future of Marketing Science & Models

@Institute of Business Research, Chuo University, Tokyo