The Bachelor of Arts in Communication (BA Communication) program aims to equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts, with focus on the media professions.
Graduates of BA Communication may find seek career in public and corporate communication, social science and communication research, communication/media planning and management, program/project development, and public relations and advertising. Media practitioners, learning system designers, and multimedia designers can also be one of the career tracks that BA Communication graduates may choose from.