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At a minimum, you should be posting on Google My Business once every 7 days. Many businesses post once per day, and have seen good results and improved rankings.
How long do Google Posts last for? Note that Posts do expire after a week so you'll need to keep updating them. See more info from Search Engine Land here. Google has confirmed that most Google Posts are removed seven days after they are first published.
Wasting precious characters on hashtags is pointless, especially when hashtags don't help with rankings in any way. Instead, use Google My Business Posts to promote your business and what you think customers viewing your Google My Business listing would be interested in. ... News or new things going on at your business.
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
