Background

Television, the new learning platform

More than 1 billion learning-related videos are played on YouTube every day. Take your knowledge and your passion for a topic beyond the classroom, the conference room or the drawing board, and share it with viewers around the world.

For several decades we have lived in a world where everything is digital and in which technology has gained space for human treatment. Even everyday actions like working, cooking and even entertaining are done in front of a screen. Now, the most common is that children born in the digital age develop their entire lives on the internet and on social networks.

The people they admire are not teachers, inventors or explorers, they are people who record videos playing a video game or upload photos with the clothes they have put on. That is why it is not surprising that the main marketing campaigns aimed at young audiences are already carried out, mainly, on social networks and the Internet, but has education been able to take advantage of these direct channels with children?

Youtubers who are dedicated to online teaching

YouTube is a social video platform, it is a window to the world, where its content is as varied as its origin. Even so, there are pioneers who have discovered the potential of social networks to reach young people and transmit knowledge, usually scientific.

An example of this is the engineer David Calle, who after losing his job and his new business focused on school support declined, decided, with a lot of effort and dedication, to open a YouTube channel called Unicoo. This channel wanted to be a support for its few students in the academy and for those who could not afford to attend private classes. He teaches high school and college math, physics, and chemistry classes.

Currently, many teachers are using their videos as a support in their classes, which has led it to become the most viewed educational YouTube channel in Spain and one of the three most viewed in Spanish in the world. He is also the YouTuber of the year and wants to expand his channel to other subjects and at other levels such as primary or secondary, keeping it free.

YouTube as an educational resource in the classroom