This course is designed to provide students with hands-on experience in the challenges of starting and managing a small business. It will also provide opportunities to interact with community business leaders to enhance student learning. Topics covered include entrepreneurship, business ownership, retailing, advertising, marketing, and promotion. Various hands-on activities will allow students to learn about the 4 P’s of marketing as well (Product, Price, Placement and Promotion), as we work on interdisciplinary projects with other elective area departments. This course can be used as an elective for all students and would be especially helpful for those students considering starting their own business.
Identify the different ways businesses are organized
Describe the concept of supply and demand and demonstrate how each affects a business
Identify how demographics affect and impact business decisions
Explain how entrepreneurs contribute to the economy
Create a business plan
Describe and discuss the entrepreneurial process and its implementation
Develop a management plan for a business
Discuss pricing strategies and demonstrate how changes in pricing affect a business’s profits
Explain the impact of promotion on a business’s profit margin