We’re celebrating two decades of Faction. Founded in Verbier, Switzerland—the freeride capital—we set out to bring creativity and collaboration to skiing.

Today, our close-knit Collective spans continents, united by the mountains, our products, and nature. We collaborate with athletes, artists, and engineers who push us to question every detail and explore what’s possible on snow.

Rooted in the mountains and driven by our global Collective, we’re guided by the belief that moments spent on skis shape us all for the better.