Color theory helps artists, graphic designers, and product teams figure out how colors work together to achieve color harmony. This framework helps creatives choose a color palette that stirs up emotions, leaving a lasting impact on audiences.
Hue "color." All of the primary and secondary colors.
Shade is technically the color that you get when you add black to any given hue.
Tint is the opposite of a shade. You get a different tint when you add white to a color. So, a color can have a range of both shades and tints.
Primary Vs Secondary Colors
Primary Colors: Red, Yellow, Blue
those you can't create by combining two or more other colors together
Secondary Colors: Orange, Purple, and Green
colors that are formed by combining any two of the three primary colors
Warm Vs Cool Colors
Warm colors consist of orange, red, yellow, and combinations of these and similar colors.
Cool colors are typified by blue, green, and purple and their hybrids.
Analogous vs Complementary vs Triadic
Analogous color schemes are a group of 3 colors that are adjacent (next to) to each other on the color wheel.
Complementary colors are found opposite each other.
Triadic color schemes are created by choosing three colors that are equally placed in lines around the color wheel. Triad color schemes are useful for creating high contrast between each color in a design, but they can also seem overpowering if all of your colors are chosen on the same point in a line around the color wheel.
Monochromatic color schemes are comprised of tints, tones and shades of a single hue.