EXECUTIVE COMMUNICATION
EXECUTIVE COMMUNICATION
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Prerequisites for the course
The prerequisite knowledge required to study this Course is the basic knowledge in English Language.
Objectives
To enable the students to conduct well in any business process without any communication difficulties.
To train students to enhance their skills in written as well as oral Communication through practical conduct of this course.
To help them understand the principles & techniques of business communication.
To master vocabulary, sentence structure and to write articles.
To master soft skills and interview etiquette.
MODULE 1: SHARING BASIC INFORMATION (6 Hours)
Listening- Listening to Business talks - short formal business conversations; Speaking- introducing oneself to the audience giving importance to characteristics; Telephonic conversation; Reading- Articles from Business Magazines; Writing- Reframing sentences from the jumbled words – Creating Coherence; Language development- Framing Yes/No questions – Framing questions for feedbacks – Use of Question tag – Phrases used in Business Communication.
Suggested Activitiesi) Listening to Business talksii) Introducing oneself to the audience in a professional way - Video Recording to be submitted.iii) Reading 3 Passages from articles in Business Magazines.iv) Rearranging Jumbled words - Exercisesv) Teaching of Grammar Contents
Evaluation Methodi) Listening & Speaking: Submitted Conversation will be assessed for a) Language style as that of the sample audio.b) Pronunciationc) Intonation
ii) Introduction: Submitted Video Recording will be assessed for
Activities iii to v will be assessed through google form tests/ written tests.
ii) Introduction: Submitted Video Recording will be assessed for
- Communication Etiquettes
- Language Style
- Sentence Construction
Activities iii to v will be assessed through google form tests/ written tests.
MODULE 2: SHARING BUSINESS INFORMATION (6 Hours)
Listening - Listening to Reports – Advertisements; Speaking- Reporting Business Statistics – Sales Analysis – Balance Sheet - Net Profits/loss – cash flow - ROI; Reading - Reading articles on Business Concepts – Mission – Business Models – competitive advantage –customer experience; Writing- Writing Feasibility Reports, Survey Reports - Writing about a product – Writing for advertisements; Vocabulary Development- verbal analogies; Language Development- advanced use of articles, Prepositional phrases.
Suggested Activitiesi) Listening to Reports - Suggested YouTube channels
ii) Speaking / submitting video recording / classroom presentation Business statistics/ Business Modelsiii) Reading articles on Business Conceptsiv) Writing Reports/Advertisementsv) Teaching of Grammar Contents
- TEDx Talks
ii) Speaking / submitting video recording / classroom presentation Business statistics/ Business Modelsiii) Reading articles on Business Conceptsiv) Writing Reports/Advertisementsv) Teaching of Grammar Contents
Evaluation Method
i) Listening skills will be tested through a) MCQs - Google Forms - 3 Setsb) Quiz - Polling - 2 Sets
ii)Speaking: Submitted Video Recording/Presentation during class hours will be assessed for
Activities iii to v will be assessed through google form tests/ written tests.
i) Listening skills will be tested through a) MCQs - Google Forms - 3 Setsb) Quiz - Polling - 2 Sets
ii)Speaking: Submitted Video Recording/Presentation during class hours will be assessed for
- Language Style & Fluency
- Creation of Google Slides / Canva Slides
- Content delivery
Activities iii to v will be assessed through google form tests/ written tests.
Listening- Listening to business talks on start-up success – Team Productivity – Work from Home mindset – 10 guiding principles for leaders; Speaking- answering Interview questions; Reading- Comprehending Articles from magazines, understanding the writing style; Writing- Job Application – Resume - Minutes of the Meeting – Writing opinion paragraph - Writing paragraphs with reasons, Interpretation of charts; Language Development - If – Conditionals - Tenses.
Suggested Activities
i) Listening to Business talks on start-up success - Suggested YouTube channels
ii) Speaking - answering interview questionsiii) Reading articles -Extracts from reputed magazines.iv) Writing - Job application, resume, minutes of the meeting & paragraphs.
i) Listening to Business talks on start-up success - Suggested YouTube channels
- Laura Katen
- Young Entrepreneur forum
ii) Speaking - answering interview questionsiii) Reading articles -Extracts from reputed magazines.iv) Writing - Job application, resume, minutes of the meeting & paragraphs.
Evaluation Method
i) Listening skills will be tested through
a) Cloze Test - 2 Sets
ii) Speaking: Submitted Video Recording/classroom interview will be assessed for
Time management
Analytical skills
Interview Skills
Activities iii to v will be assessed through google form tests/ written tests.
Listening- Listening to Objectives and Expectations of an organization; Speaking- Classifying Decisions – Plus-Minus-Implication – Project Direction – Idea Presentation; Reading- Reading Articles on Understanding the hidden complexities and dynamics of negotiation - Internalizing the roles played by relationships – trust and rapport; Writing- Writing down decision statements – Paired Comparison; Language development - modal verbs
Suggested Activities
i) Listening to Objectives and Expectations of an organization - Suggested You Tube channels
ii) Speaking / Classifying Decisions / Project Direction / Idea Presentation iii) Reading articles -Extracts from reputed journals on negotiation skillsiv) Writing - Decision Statements & Paired Comparisonv) Teaching of Grammar Contents
i) Listening to Objectives and Expectations of an organization - Suggested You Tube channels
- Laura Katen
- Young Entrepreneur forum
- Silicon Valley girl
ii) Speaking / Classifying Decisions / Project Direction / Idea Presentation iii) Reading articles -Extracts from reputed journals on negotiation skillsiv) Writing - Decision Statements & Paired Comparisonv) Teaching of Grammar Contents
Evaluation Methodi) Listening skills will be tested through a) Note making - 2 Sets
ii) Speaking: Submitted Video Recording / Classroom Presentation will be assessed for
Activities iii to v will be assessed through google form tests/ written tests/ written exercises.
ii) Speaking: Submitted Video Recording / Classroom Presentation will be assessed for
- Expression of Innovative Ideas and Solution
- Sentence Structure
Activities iii to v will be assessed through google form tests/ written tests/ written exercises.
MODULE 5: EMOTIONAL AWARENESS AND MANAGEMENT (6 Hours)
Listening - Listening Types - Appreciative listening – Critical Listening – Relationship Listening; Speaking - presentation on the importance of Emotional Intelligence - Group Discussion - Interview Etiquette; Reading- Reading articles on High Level Cognition - Cognitive Control – Decision Making – Social Behaviour – Emotion – Language and Consciousness; Writing - Articulate emotions using the right language – Balance optimism and pessimism to effectively impact others; Language development - Fixed and Semi-Fixed Expressions.
Suggested Activities
i) Watching videos on types of Personality.ii) Group Discussioniii) Reading articles on high level Cognition & Decision Makingiv) Writing - Articulate emotions using the right language - Balance optimism and pessimism to effectively impact othersv Teaching of Grammar Contents
i) Watching videos on types of Personality.ii) Group Discussioniii) Reading articles on high level Cognition & Decision Makingiv) Writing - Articulate emotions using the right language - Balance optimism and pessimism to effectively impact othersv Teaching of Grammar Contents
Evaluation Methodi) Listening skills will be tested througha) Google form test- 2 Sets
ii)Speaking: Submitted Video Recording / Classroom Presentation will be assessed for
Activities iii to v will be assessed through google form tests/ written tests/ written exercises.
ii)Speaking: Submitted Video Recording / Classroom Presentation will be assessed for
- Emotional awareness
- Communication Skills
Activities iii to v will be assessed through google form tests/ written tests/ written exercises.
LIST OF EXERCISES TO BE COMPLETED APART FROM THE HOUR-WISE EXERCISES/ PRESENTATIONS
LIST OF EXERCISES TO BE COMPLETED APART FROM THE HOUR-WISE EXERCISES/ PRESENTATIONS
- CO1 - Conversation Recording using the suggested app (A TOTAL OF 10)
- CO1 - Self Introduction Video (1)
- CO2 - Presentation of Business Models
- CO2 - Business Report
- CO3 - Presentation on 10 guiding principles for leaders
- CO3 - Job Application & Resume
- CO4 - Idea Presentation
- CO4 - Writing Paired Comparison on Business Models
- CO5 - Listening Comprehension
- CO5 - Group Discussion
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