Join FRACCA in Orlando April 9th - 12th, 2026
Announcing the Keynote Speaker for 2026
“How to Re-Ignite Your Unstoppable Passion
for what YOU do”
With over 35 years of experience inspiring individuals and organizations across thecountry, Bryan Dodge is widely recognized as one of the nation’s top professional speakers and consultants. He is the author of three acclaimed books—The Good Life Rules, Becoming the Obvious Choice, and The Principle of an Unstoppable Family Business—each reflecting his deep commitment to helping others live and lead with purpose.
Known for his dynamic energy and practical wisdom, Bryan blends real-world success with meaningful personal insights to deliver presentations that spark true transformation.
Ruth King is well known as “The Profitability Master.” She is passionate about helping small business owners get profitable and stay profitable.
Ruth is a serial entrepreneur having owned 8 businesses in the past 37+ years. One of her businesses, Business Ventures Corporation, began operations in 1981. Through Business Ventures, she coaches, trains, and helps contractors and others achieve the business growth and goals they want to achieve.
Ruth has a knack for helping business owners truly understand financials, and then apply their knowledge to fuel massive growth, income and profits.
Jon Buehler spent 15 years working in HVAC in just about every side of the industry, including contracting, distributing, and manufacturing.
As a business broker, he leverages his deep expertise in sales, marketing, operations,
and financial management to help HVAC business owners maximize the value of their businesses and sell them successfully, letting them retire the way they’ve always dreamed.
Jon stays heavily involved in the HVAC industry to ensure he’s able to provide the most value to his clients, speaking regularly at the North Florida FRACCA chapter’s annual meetings. He’s also a member of both the Jacksonville and St. Augustine Chambers of Commerce as well as many HVAC-focused online communities.
Jon is happily married to his wife Tiffany and loves nothing more than spending time with her and their four children. During his free time, he plays golf, spends time at the beach with his family, and stays heavily involved in his children’s extracurricular activities
Bob was born in Michigan and was a graduate of Western Michigan University with degrees in Marketing and Mechanical Engineering. In the 1970’s Bob worked for the General Electric Co. central air conditioning department in Application Engineering, Product Planning and Equipment Sales.
In 1981 Bob was a co-founder of Gulf Coast Air Systems Inc. (GCAS), becoming sole owner in 1985. GCAS has grown significantly since that time and has through 2025 installed more than 100,000 A/C systems and performed over thousands of service calls. The company performs both residential and commercial work with a specialty in undertaking the “hard to do - air condition” job. In May 1st, 2023 marked 50 years in the HVACR Industry for Robert “Bob” Cochell, and we are so very thankful that he is a part of the RACCA and FRACCA Organization.
Husband, father, brother and golfer. Seeking the truth about everything but particularly focused on the math behind HVACR topics.
Enjoying what I do and having fun sharing what I know with the idea that something green will come out of it.
Green as in conservation of resources, green as in more cost effective for the consumer and lastly, but maybe most importantly, green as in more profitable for the contractor.
Tray Batcher is a board-certified construction lawyer by The Florida Bar, representing clients in all aspects of construction law, including collections, contracts, lien law, bond law, construction defect litigation, OSHA defense, and licensing.
Tray is recognized by his peers among Florida Super Lawyers® Rising Stars and Best Lawyers® Ones to Watch in Construction Law and Litigation: Construction.
A husband and father of two, Tray resides in Florida and strives to be a leader in the HVACR Industry taking CARE of our FRACCA Members.
Professional CFO and Management Consultant with OMNI Resource Group, who delivered invaluable insights into how AI is reshaping the HVAC industry. From streamlining daily operations to predictive maintenance and energy-efficient solutions, attendees left inspired and equipped with actionable knowledge to stay ahead in a rapidly evolving industry.
Over the last decade, I have had the privilege of working for RSA Consulting Group LLC in different roles. During that time, I developed and maintained strong relationships with members in local and state governments. By launching my own Business, B & B Capitol Strategies, LLC, my goal is to continue building meaningful relationships to help us both be more effective and efficient in doing business. Additionally, I am passionate about improving educational systems, land use, construction and creating policies that can better meet the needs of my community. I would love to share my passion, knowledge, experience, and commitment with you.
Please Check Back for Updated Speakers - All Schedules Subject to change.