In the wake of the subprime mortgage crisis of the late 2000's, many homebuilders were forced to exit the space due to bankruptcy and those that remained faced prohibitive development and construction costs.  This led to a shortage of new-build “starter” homes over the past decade.

At the same time, a rapid shift in historic consumer behaviors occurred.  As the markets recovered, an increasing number of families, spurred by Millennial new-household creation, began to prefer the flexibility of rental homes as a desirable alternative to traditional homeownership.  

The confluence of these changes generated an unmet demand for high-quality, affordable rental homes at both entry level and median price points. 

Fortune Acquisitions has built its success around satisfying that demand.