Business Studies
Business Studies
Real life business application with Two Teachers
Real life business application with Two Teachers
How Microsoft Used Price Skimming to Launch the Xbox
How Microsoft Used Price Skimming to Launch the Xbox
Price skimming is a pricing strategy used by companies to set a high initial price for a product or service and gradually lower it over time. This pricing approach is often used for new and innovative products, allowing companies to take advantage of the early adopters’ willingness to pay a premium for the latest technology or innovation
How McDonald's use Geographic Segmentation | Market Segmentation
How McDonald's use Geographic Segmentation | Market Segmentation
In this video, Two Teachers explore what geographic segmentation is and how McDonald's have used this market segmentation strategy to grow their global fast food business.