Module Descriptions

Education in finance offers an approach to understanding the financial realities of African sports entities. It provides tools intended to improve the students financial management skills. The main topics covered would include the following:

• Financial management practices of sports organizations

• Fundraising for sports causes and events

• Working capital management in sports organizations

• Investment management and portfolio analysis of sports projects

• Capital budgeting decisions and feasibility studies for sports projects

• Public offerings and governance of sports organizations

The marketing module enables students to become familiar with the commercial realities of modern sport, particularly within Egypt and neighboring countries. Students are presented with a pragmatic approach of marketing sports entities and events. A key component of this module is to provide students with an understanding of the methods used to create and promote the brand of a sports entity for marketing purposes. The main topics covered would include the following:

• Marketing philosophy and orientation of sports products, services, events, ideas and personalities

• Marketing strategy for sports offerings

• Marketing environment of sports markets

• Marketing research and MKIS for making competitive sports marketing decisions

• B2B and B2C marketing processes in sports organization

• Managing the marketing mix of sports organizations

• Benchmarking marketing performance of sports organizations

• Internet marketing in wireless sports world

The objective of this module is to provide participants with basic legal knowledge for use by sport directors within Egypt. The essential principles of contract law, the different kinds of contracts used in the field of sport, contractual and delictual liability, applicable labour laws and the resolution of conflict and legislation pertaining to the field of sport are to be covered. The main topics covered would include the following:

• Contemporary and emerging legal environment of sports

• International sports laws

• Local and regional sports legislations

• Arbitration and judiciary sports systems

• Management of legal compliance, regulation and enforcement in sports organizations

This module focuses on acquiring strategic tools that are associated with the core functions of management, namely planning, organizing, directing and control. The module content will demonstrate how these management concepts are applied in both an amateur (mission driven) and professional (profit driven) sport setting. The main topics covered would include the following:

• Contemporary principles, concepts and frontiers of management

• Formulation of business plans for sports organizations

• Organization and governance of sports management bodies

• Leading personnel and collaborative work teams in sports manage-ment activities

• Controlling and performance management systems for sports people and organizations

• Emerging issues in sports management such as global and digital sports management and managing sports service delivery systems

The objective of this module is to give students a better understanding of various aspects relating to the organisation of national and international sports events. The main topics covered would include the following:

• Kinds of sports events and their managerial implications

• Sponsoring and planning sports events

• Integrated Marketing Communications (IMC) for supporting sports events

• IT-based event management activities

• Project management techniques for sports events

• Innovation management for diffusion of sports events

Communication has become one of the essential stakes of the 21st century. As a result this module provides an overview of questions related to efficient communication with different partners in the world of sports. It also highlights the importance of giving a coherent identity and image to the sports entity in order to improve its communication. The main topics covered would include the following:

• Communication processes and management in sports activities

• Evaluating and improving effectiveness of communications in sports organizations

• Business reporting forms and guidelines in sports

• Effective oral and written presentations for sports events

• Management Information systems and Internet applications that enable advanced communication modes in sports