Learn About Certification

SOCIAL MEDIA STRATEGIST CERTIFICATION

This Social Media I course prepares students for the Social Media Strategist Certification offered by CIW. This certification focuses on the use of social media in business and validates how to create a social media campaign, how to analyze and present data in order to address organizational issues, and how to make appropriate business decisions.

The certification also assesses knowledge of social media technologies, communication methods and how to engage consumers using various tools used in a business setting, and how social media can boost brand recognition and achieve organizational goals. Additional topics assessed are how to build social media strategies and tactics, build and manage campaigns, develop social media content, and when and how to utilize each platform correctly in business to achieve organizational goals and strategies. The exam will also assess how to plan, develop, promote, deliver, present, and analyze social media activities, as well as how risks, reputation, crisis response, advertising and promoting are managed and maintained. This certification will finally assess how metrics, analytics, reporting and social media optimization drive business goals and strategies.

This course prepares students to take the CIW Social Media Strategist exam, which, if passed, earns the individual the CIW Social Media Strategist certification.  

*You must complete this course in its entirety and the semester exam.  Additionally, you will need to complete additional prep material outside of class to prepare for the certification exam. I will provide additional information regarding prep materials, testing information, and study sessions as the semester progresses.

Skills Assessed

• Explain business uses of social media.

• Identify steps involved in creating a successful social media campaign.

• Discuss crowdsourcing and crowdshaping strategies.

• Identify strategies and tactics for creating and using folksonomies.

• Summarize and deploy typical social media metrics.

• Explain the concept of gamification in relation to social media, including peer-based endorsements.

• Identify and use tactics for gathering and analyzing data.

• Explain specific user-tracking techniques.

• Track virtual and brick-and-mortar business using social media and Web technologies.

• Explain and interpret data reuse strategies.

• Create reports about strengths and deficiencies of existing social media strategies.

Source: 

Partners, C. (n.d.). Social Media Strategist - exam objectives: CIW. CIWCertified.com.  https://www.ciwcertified.com/ciw-certifications/web-and-mobile-design-series/social-media-strategist/exam-objectives