Advanced Entrepreneurial Strategies 

Course Description: In this course students will continue developing their Business Model Canvas for the entrepreneurial venture they conceived in the previous pathway course. Special attention will be given to determining costs and pricing of the product. Students will also develop a marketing plan and promotional materials to increase brand identity and product sales. At the end of the course students should be given an opportunity to deliver their start-up business pitch to potential investors in the local community, using a “Shark Tank” format. Students will continue to add artifacts to their previously established online career portfolio (standard 2). Suggestions for artifacts which should be included are mentioned throughout the standards but there are many other artifacts which could be included as well. Professional communication skills and practices, problem-solving, ethical and legal issues, and the impact of effective presentation skills are enhanced in this course to prepare students to be college and career ready. Employability skills are integrated into activities, tasks, and projects throughout the course standards to demonstrate the skills required by business and industry. Competencies in the co-curricular student organizations are integral components of both the employability skills standards and content standards for this course. The Entrepreneurial Venture is the second course in the Start-Up Entrepreneurship pathway in the Business Management and Administration career cluster. Upon completion of this pathway, students should have their entrepreneurial venture ready to start and some may already be in business. Students enrolled in this course should have successfully completed Entrepreneurship Essentials.