For a class project, I collaborated with a team to develop comprehensive proposals for Road Recovery, a non-profit organization dedicated to empowering youth through creative and supportive programs. We presented four unique campaigns, including a talent show at the Fashion Institute of Technology (FIT), a high school mentorship and showcase collaboration with the High School of Fashion Industries, a support forum integrated into the Trax App for peer-to-peer interaction and skill-sharing, and a testimonial content series for social media platforms to amplify the voices of program participants. My specific contribution focused on organizing the high school showcase, which involved pairing students from the High School of Fashion Industries with Road Recovery youth for a creative mentorship experience culminating in a talent showcase. This project highlighted my skills in event planning, collaboration, and leveraging digital platforms for community engagement. 

The "Pair Up with JCPenney" campaign proposal presentation demonstrates a comprehensive, cause-driven marketing strategy designed to address the critical needs of low-income families. This project, presented by myself and a group of my peers highlights JCPenney’s collaboration with the YMCA to provide essential clothing items, such as socks and underwear, to children in need. My contribution involved documenting the planning and executing of the campaign, including consumer-focused initiatives like the "You Buy One, We Give One" program, supported by targeted PR efforts and influencer collaborations.

The "Roll Home in Style" campaign proposal for King's Hawaiian showcases a unique and creative approach to increasing brand awareness and sales in underperforming Northeast markets during the holiday season. Presented by myself and a group of my classmates this campaign concept transformed Amtrak trains into King's Hawaiian-themed dining cars, creating an immersive experience for holiday travelers. The initiative featured 3-course pre-Thanksgiving meals, festive drinks, recipe inspiration, and complimentary product samples to encourage purchase. In addition to presenting on the actual campaign my group came up with 2 new PR proposals for King's Hawaiian.

The "Black Femme Collective" was a social media marketing presentation for my Integrated Social Media class. The assignment was to create a social media presence and strategy for company or brand.  I opted to create a social club, this presentation emphasizes its mission to foster career connections, friendships, and personal growth through curated experiences like happy hours, art classes, and dinner parties.

As the creator of this marketing strategy, I developed targeted objectives to build community, increase brand awareness, and drive engagement. The presentation includes a detailed customer persona, "Chanel, the Socially Active Go-Getter," and outlines a content strategy that highlights empowerment, events, and community-building. By focusing on tailored content pillars—such as member spotlights, event promotions, and interactive posts—I proposed a cohesive social media plan that aligns with the collective's vibrant and inclusive identity.

This project demonstrates my ability to craft compelling brand narratives, understand audience needs, and execute thoughtful strategies that resonate with the target demographic while fostering meaningful community engagement.

For this project, I worked collaboratively with a group to develop and present a comprehensive PR proposal for the Museum of Ice Cream. My key responsibilities included managing the timetable, budgeting, and designing engaging events to ensure the project was well-organized and impactful. I carefully planned a detailed schedule to align with project milestones, allocated resources effectively within the budget, and created events tailored to meet the project's goals. 

In 2021 I interned for a podcast called Podcast4TheGirls as a social media intern. The podcast focused on topics related to women empowerment, advice, and storytelling tailored for a young, diverse female audience. It includes segments like personal stories, dilemmas, and advice submissions, as well as collaborations with guest bloggers, influencers, and sponsors. As a social media intern, my role involved growing the podcast's Instagram following by 100 followers per month, creating engaging video content for their Instagram story and reels and Pintrest account.  Additionally, I contributed to content planning, promoted podcast episodes and blog posts on social media, and ensured that all platforms aligned with the brand's marketing strategy while identifying trends to keep the content fresh and engaging.