Fire For Effect Strategies specializes in delivering integrated communications and marketing plans for high-tech industries undergoing significant changes. Leveraging decades of experience in aviation, aerospace, defense, high tech and mission-centered businesses, we deliver strategies that propel your business forward. Whether you're looking to enhance your corporate narrative, enhance your internal communication or navigate M&A activities, we're here to serve and guide you.
Our strategies build from your brand essence to resonate with your target audience. We go beyond disseminating content – we build authentic connections to fortify brand loyalty to elevate your business narrative.
We craft compelling narratives, strategically positioning your brand for media impact or third party recognition. From press releases to tailored pitches, we promote you to key outlets, helping your story garner attention and gain share of voice from your intended audience.
From M&A activities to town halls, CEO/Senior leadership communication to change management initiatives, we create campaigns and deliver content that captures attention and clearly communicates change while maintaining momentum for the business and keeping employee information needs in center view.
We sculpt unique narratives that sets you apart from the competition. We collaborate intimately, dissecting your brand, solutions or products to elevate the essence of your capabilities. Our tailored approach ensures your message resonates to connect authentically with your audience.
Crisis communications plans are critical in today's rapid news cycle world. We help navigate your brand in the storm. We develop crisis communications plans and offer strategic counsel for seamless crisis management. From proactive strategies to real-time guidance, trust us to help you navigate challenges, safeguarding your company, solutions, or products with resilience and professionalism. Your reputation, our priority.
Founder & Principal Strategist
Hi! I'm Deb, the Founder of Fire For Effect Strategies, bringing over 20 years of experience in aviation, aerospace, defense and high tech to the table. Having served as an executive in both the Federal government and multiple publicly traded companies, I bring Fortune 150 executive communications and marketing experience to mission-oriented organizations of all sizes.
My Superpowers: Fixer. Influencer. Collaborator.
My Kryptonite: Organizations that want to do things the way they've always done them.
We're here to help you get your mission accomplished.
Book an intro call to discuss how we can best support your needs.