ate it. – Privacy Policy
Last updated: 26 May 2025
Far Far Away Co., Ltd. ("Company," "we," "us") respects your privacy. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your personal data when you use the ‘ate it.’ mobile application and website (collectively, the "Service"). By accessing or using the Service you acknowledge that you have read and understood this Policy.
1. Scope
This Policy applies to all personal data processed through the Service. Additional jurisdiction‑specific rights or requirements may apply where required by law; otherwise this Policy prevails.
2. Personal Data We Collect & Purpose of Use
Category
Data Elements
Purpose
Account Data
Email address, encrypted password (or Apple/Google OAuth ID)
Account creation, login, authentication
Profile Data
Height, weight, gender, date of birth, activity level
Personalised calorie & macro calculations
Dietary & Health Data (optional / sensitive)
Meal photos & text logs, Apple Health / Google Fit metrics
AI‑powered meal analysis, feedback, progress tracking (processed only with explicit consent)
Payment Data
In‑app purchase receipts, transaction IDs
Provision of paid features, refunds, fraud prevention
Usage Data
Device ID, OS, IP address, app event logs
Service performance, security, analytics
AI model improvement – We may use meal photos and related metadata in a de‑identified form to improve our algorithms. You may opt‑out via Settings → Privacy → AI Training Opt‑out at any time.
3. Legal Bases (GDPR)
We process personal data on the following grounds: (i) contract performance; (ii) your consent (for sensitive data & optional features); (iii) legitimate interests (service improvement, security); (iv) legal obligations.
4. Data Retention
Data
Retention Period
Account, profile, meal data
Deleted immediately upon account deletion; backup retained for up to 30 days for dispute resolution, then purged
Payment & transaction records
5 years (e‑commerce regulations)
Consumer dispute records
3 years
Access logs
3 months (Telecommunications Secret Protection Act)
5. Sharing & International Transfers
Service Providers – AWS (cloud hosting, Seoul region; backup: Oregon USA), Apple App Store & Google Play (billing), Firebase Cloud Messaging (push), Google Analytics & Mixpanel (aggregated analytics).
Legal disclosures – We may disclose data if required to comply with laws or protect rights, property, or safety.
International transfers are protected via Standard Contractual Clauses (SCC) or equivalent safeguards.
6. Your Rights
Subject to applicable law, you may: (i) access, correct, or delete your data; (ii) withdraw consent; (iii) object to or restrict processing; (iv) request data portability.
How to exercise: Use in‑app Settings → Data Request or email contact@ateit.ai. We will respond within 10 days.
7. Security
We implement appropriate technical and organisational safeguards; however, no system is 100 % secure. In case of a breach, we will notify affected users and regulators as required by law.
8. Children
The Service is not directed to children under 14. We do not knowingly collect data from children. If you believe a child has provided personal data without consent, contact us so we can delete it promptly.
9. Changes to This Policy
We may update this Policy. Material changes will be announced in‑app or via email at least 15 days before becoming effective. Continued use after the effective date constitutes acceptance.
10. Contact Us
If you have questions or requests regarding privacy, please email contact@ateit.ai or write to:
Far Far Away Co., Ltd.
172 Yeoksam‑ro, Gangnam‑gu, Seoul, Republic of Korea
