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Coaching is a form of growth and development of the coachee in an area that they have identified as important to them. The purpose of any specific coaching conversation will always be defined by the coachee. 

Coaching is not a quick-fix solution nor is it counselling, mentoring, teaching, consulting or giving advice. Because, rather than telling or focusing on the past, at the heart of coaching -  we build a relationship and focus on empowering individuals to discover their own solutions towards a future they desire, sustaining this empowerment. And that is why, while there are many coaching approaches, we use the ontological coaching approach.

Our approach to coaching at FAI is based on ontological coaching.

Ontological coaching is a powerful, transformative approach that helps you see yourself and the world in a new way. It’s not just about setting goals or solving surface-level problems—it’s about understanding how you are being in different areas of life and how that shapes your experiences, decisions, and relationships.

We all navigate life through a unique lens shaped by our language, emotions, and body. Sometimes, that lens limits us—keeping us stuck in unhelpful patterns, self-doubt, or ineffective communication. Ontological coaching helps you shift these patterns by working at a deeper level, so you don’t just do things differently—you become the person who naturally creates the results you want.

If you’ve ever felt unheard, uncertain about your direction, or stuck in the same cycles despite your best efforts, ontological coaching can help. It’s for anyone ready to gain clarity, communicate with confidence, and step into a more empowered, intentional way of living.

Would you like to explore what this could look like for you? Book your complimentary 30-min orientation call here.

Coaching is a relationship built on willingness and trust. So we offer a complimentary 30-45min exploration call that will allow you to discover whether coaching is for you  Specifically, we discuss your coaching goals and questions, share expectations, and cover logistics and cost matters. That way, we can explore whether we’re the right fit for each other.

Coaching may not be for you if...

• You are looking 'to be fixed' or for a quick fix or advice

• You are not willing to examine yourself, or unwilling to change

• You need to process and heal past experiences. If you are experiencing significant emotional distress, mental health issues like depression or anxiety, or unresolved trauma, considering counselling/therapy before or along with coaching could be beneficial.