Academic Directors

Dr. Rodica Ianole-Călin is a Professor and Vice-Dean for Research and International Relations at the Faculty of Business and Administration, University of Bucharest. Her research combines applied microeconomics and behavioral science. She studies how social norms, perceptions and institutional factors shape economic behavior that matters for individual and collective well-being. Her work covers financial behavior, health decisions, sustainable consumption, collective governance and the informal economy. It has been published in leading international journals, including the Journal of Cleaner Production, Resources, Conservation & Recycling, the Journal of Services Marketing and Applied Economics.

She teaches behavioral and experimental economics, game theory, microeconomics, health economics and environmental economics, and uses experimental methods and data analysis tools throughout her teaching of students and doctoral candidates. Outside her own university, she has taught as a visiting professor at several European universities, summer schools and specialized training programs. She also applies behavioral insights to the design of public policies and institutional programs, working with organizations such as the European Labour Authority, Transilvania Executive Education and the National Institute of Magistracy, among other public and private institutions in Romania and abroad.

Email: rodica.ianole@faa.unibuc.ro 

Elena Druică is Professor at the University of Bucharest, founder of the Master's Program in Behavioral Economics and its Academic Director for the second year of study. Trained in mathematics, with PhDs in Probability Theory and Economics, she has spent much of her academic career working across disciplinary boundaries. 

Her research focuses on behavioral health and well-being, complemented by applied experience with the Romanian Ministry of Health, the National Alliance of Chronic Disease Patients, and the National Authority for Quality Management in Health. 

She supervises doctoral research in Behavioral Data Science for Health and Well-being Research. As founder of the program, she has sought to build a curriculum in which behavioral theory, rigorous empirical research, and real-world applications come together to address a fundamental question: how can we better understand the choices people actually make?

Email: elena.druica@faa.unibuc.ro