DESIGNER FRAME & SUNGLASS PRICING STRATEGY

DESIGNER RANGE 

Depending on practice demographics, frames are priced starting from $249 to $499 in $50 increments

NB: If the patient is claiming from a health fund it will be necessary to change the pricing to enable the patient to receive the maximum benefit.

DESIGNER MARK-UP FORMULA

The formula below can be used to determine the minimum charge. 

• Mark up formula: Wholesale price before discount x 2 + $50 (dispensing fee) x GST (1.1)

• Eg Wholesale price $100, Frame Price = ($100 x2 + $50) x 1.1 = $275

• Then round up to the next designer frame price point $299.  

** for budget frames, please see two pair package offers

There are wholesale price points missing from the chart above. Please use the formula at top of page