Tuck is an Associate Professor of Marketing at ESSEC Business School. From 2017 to 2024, he served as the Academic Director of the MSc in Marketing Management and Digital, where he led curriculum innovation and industry engagement efforts. In addition, he has contributed to the development of future scholars by serving as the PhD Coordinator for the Marketing Department across both the Cergy and Singapore campuses.

Tuck’s research bridges marketing, information technology, and finance, advancing cross-disciplinary understanding of how digital transformation and financial decision-making shape marketing strategies and consumer behavior. His work has been published in leading academic journals, including Marketing Science, Journal of the Academy of Marketing Science, Production and Operations Management, and International Journal of Research in Marketing. One of his papers received the 2017 Sheth Foundation/Journal of the Academy of Marketing Science Best Paper Award.

He actively contributes to the academic community as a reviewer for major journals such as Marketing Science, Journal of Marketing, Journal of Marketing Research, Information Systems Research, Journal of Service Research, International Journal of Research in Marketing, and Journal of Interactive Marketing. He has also served on the editorial boards of the International Journal of Research in Marketing and is presently serving on the Journal of Service Research's editorial board.

Before joining academia, Tuck accumulated six years of industry experience in both the goods and services sectors. At Unilever, he held managerial positions in market development, key account management, and logistics, covering both domestic and regional markets. Prior to joining ESSEC, he was the Assistant Research and Development Director at the Institute on Asian Consumer Insight, where he led the Digital Behavior research cluster. He remains actively engaged with industry as a speaker, workshop facilitator, and panel moderator, and has delivered keynote addresses at international conferences.

Shanming Liu is an Assistant Professor in Accounting and Management Control at ESSEC Business School.

His research interests include:

• Management Control Systems

• Creative Idea Generation and Selection

• Creativity in Entrepreneurial Teams

His research methods include:

• Laboratory Experiment

• Field Experiment

• Qualitative Method

He graduated from Exeter University with a B.A. in Business Economics, graduated from Manchester University with an M.Sc. in Analytics and graduated from Bocconi University with an Ph.D in Business Administration and Management.

Andrea Roncoroni is a Professor of Financial Engineering at ESSEC Business School (Paris), Visiting Fellow at Bocconi University (Milan), and Director of the Energy and Commodity Finance (ECOMFIN) Research Center. 

His research work deals with stochastic modeling, risk management, and asset allocation, with a focus on nonfinancial firms and commodity markets. He devised:

• Shape Factors for the risk decomposition of forward curve dynamics;

• Threshold Model for the stochastic evolution of electricity spot prices;

• FloCurve Model for building forward curves with hourly granularity;

• Combined Derivatives for hedging insurable-noninsurable corporate exposure.

He serves as President of the Commodity and Energy Markets Association, Associate Editor of Applied Mathematical Finance, the Journal of Energy Markets, and the Journal of Commodity Markets.

He has acted as an advisor for private companies, public institutions, international agencies, and law firms. 

Andrea holds a Bachelor in Economics (Bocconi University), an MS in Mathematics (Courant Institute of Mathematical Sciences, New York University), a PhD in Applied Mathematics (University of Trieste),  and a PhD in Finance (University Paris  Dauphine).