The Indian Festive Season starts around September and lasts all the way to December, covering annual festivals such as Diwali, Christmas and Eid. The festive season is known for its shopping fervour with people shopping for a wide range of products- from everyday essentials to luxury goods.

For ecommerce brands, the festive season is an excellent opportunity to capitalize on the shopping spirit of people and boost ecommerce sales.

How to maximise ecommerce sales this festive season?

Let’s look at how ecommerce brands can boost ecommerce sales this festive season.

Marketing and advertising

It is essential to inform people about an upcoming sale and create a buzz around it. A sense of urgency related to the deals being offered will make people act on them and place orders.

Advertise the Festive Season sale through emails, newsletters and social media. You can also create countdowns to excite people and make them look forward to it. Try to create impactful and engaging headings that hook potential customers.

Prepare for order fulfilment

Receiving orders is just the first step; it is crucial for online brands to ensure seamless order fulfilment as it delights customers and enhances your brand value.

Stock up on inventory based on predicted demand, centralise or decentralise inventory depending on your business needs and focus on order accuracy.

For instance- Robust 3PLs like Eshopbox allocate extra resources and increase daily pick capacity to quickly ship orders. Moreover, Eshopbox’s automated order fulfilment system ensures an exceptionally high order accuracy rate to delight customers.

Provide same/next day express delivery

Lightning-fast shipping and quick delivery is a sure-shot way to delight customers and enhance your brand’s reputation. If possible, you should provide express delivery to your customers.

For instance- Eshopbox distributes a brand’s inventory across multiple fulfilment centres to store it closer to customers and ensure lightning-fast shipping.

Enhance customer experience

Creating a superior customer experience will set your online brand apart from the competition. You can do so by creating a unique unboxing experience, adding personalised touches to the order through cards, free samples and more. You can also excite customers about receiving their orders by sending proactive order notifications.

For instance- Eshopbox lets you pack orders in customised boxes and also add personalised touches to the package.

Prepare for returns

The Festive Season sees the most amount of returns taking place. As an ecommerce brand, it would be beneficial for you to have a strategy to handle returns seamlessly.

For instance, Eshopbox syncs return pick-ups with upcoming order deliveries in the same area to help you save on return shipping. Moreover, Eshopbox performs quality checks on returned items and then restocks them into the available inventory for re-selling quickly.

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