Call for papers of the 19^th International Symposium of the Tunisian Marketing Association

May 14^th and 15^th, 2020, in Diar Lemdina, Yasmine Hammamet (Tunisia)

Following the exceptional health crisis, the 18th International ATM Symposium, scheduled for 3 and 4 April 2020, will be grouped with the 19th Symposium. The two editions of the symposium will take place on 14 and 15 May 2021 in Diar Lemdina, Yasmine Hammamet.

It will be an opportunity for participants to share their research. It will also be the ground for fruitful scientific exchanges between academics and professionals. This edition will allow participants to present and discuss research on emerging and up-to-date themes that bring a new perspective to marketing research. The symposium will be held in collaboration with the "Marketing Method" research unit (MM) of the ESCT-Business School, the "Applied Research in Business Relationships & Economics" research laboratory (ARBRE) of the Higher Institute of Management of Tunis "Research Unit and Application Marketing", research unit (URAM) of the Faculty of Economics and Management of Tunis and "Study and Research in Marketing" research laboratory (ERMA) of the Faculty of Economics and Management of Tunis.

If you are a junior or a senior researcher and would like to share your experience and contributions with the scientific community, this is your opportunity.

The 18^th and 19^th edition of the ATM symposium will focus on the theme of "Marketing and Promotion of the Arts and Cultural Heritage- Post Covid19". Indeed, artistic and cultural work is a unique and a separate product category: they are designed for themselves, not for a target audience. They are driven by their own dynamics, sensitive to political, social and environmental changes. However, several relevant questions bear on this category of products: what marketing strategies can be adopted to promote them nowadays? What are the values sought by the public? What possible effects digital platforms such as Netflix, Google Play have on these products? How can we promote an architectural heritage as a "tourist product" while respecting its core values and authenticity? How can we develop territories by enhancing their cultural heritage? What would be the impact of the COVID 19 health crisis on the marketing of art and heritage? These are all questions, issues and challenges that we will explore together in this symposium.

The following topics may represent privileged research avenues for this 18^th edition:

- Territory-oriented marketing and identity;

- Marketing of cultural heritage;

- Marketing and globalization;

- Collaborative consumption;

- Marketing and sustainable development;

- Fair trade;

- Digital marketing, mobile marketing;

- Business intelligence;

- Virtual reality;

- Gaming;

- Smart city;

- Artificial Intelligence - Augmented Reality;

- Well-being tourism, health tourism, etc.

Other interesting and good quality submissions on other marketing-related topics are encouraged and welcomed to enrich content and stimulate debate. This symposium is also open to marketing professionals and will be an opportunity for them to share their experiences and ideasin the field of Marketing.

The best papers will be published in the Revue Tunisienne de Marketing (RTM), special edition 2020&2021, and possibly in the Revue des Sciences de Gestion- direction et gestion des enterprises, Revue Management et Avenir and International Journal of Arts Management.

Types of submissions accepted

The ATM symposium is dedicated to the presentation and discussion of readycontributionsin the form of:

- Specific research with empirical application;

- Review of the literature of a specific topic;

- Methodological contributions.

Important dates to remember:

- Online submissions open: December 15^th, 2020

- Deadline for online submissions: January30^th, 2021 (this date is mandatory, no submissions will be accepted after this date)

- Notification of authors: March15^th, 2021

- Registration for new communications starts: March 15^th, 2021

- Deadline for final manuscripts: March 25^th, 2021

- Start of registrations for accepted manuscripts for the 18th International Symposium: January 2sd, 2021

- Symposium dates: May 14^th & 15^th, 2021

Submission Method

Authors have to send their manuscripts in Word format before January30^th, 2020 to the following address: colloqueatm2021@gmail.com.

Best Paper Awards

The scientific committee will award:

1. A Best Paper Prize for the paper that examines an original research problem and with a consistent research design, 2020 edition.

2. A Best Paper Prize for the paper that examines an original research problem and with a consistent research design, 2021 edition.

3. A Sphinx Prize for the paper that used a rigorous qualitative methodology, 2020 edition.

4. A Sphinx Prize for the paper that used a rigorous qualitative methodology, 2021 edition.

5. The 18^th ATM Symposium Prize for the paper that examines a theme specific to the 18th edition.

6. The 19^th ATM Symposium Prize for the paper that examines a theme specific to this 19th edition. Awarding this prize will depend on theme relevance and the decision of the scientific committee.

Doctoral Workshops

Two sessions will be devoted to PhD dissertations at an intermediate stage of progress. PhD students will then have the opportunity to benefit from the feedback and recommendations of the eminent professors and researchers attending this symposium. PhD students who wish to participate in these workshopshave to send a 10-page maximum abstract to the symposium’sOrganizing Committee, the same deadlines for paper submissions will apply. Thesis progress reports should be submitted following the manuscript format detailed below.

Review of Manuscripts

Submitted manuscripts will be anonymously reviewed by two reviewers.

Manuscript Format

Submitted manuscripts should be presented in the following format:

- They can be written in French, English or Arabic,

- The cover page includes: the title, the name of the author(s), their titles, contact details and e-mail addresses. This page will be detached for the anonymous review process,

- The 2^ndpage will include: the title, a 50-word abstract (single-spaced) and 5 key words. The title, abstract and keywords should be written in French, English and Arabic,

- Word format,

- Font: Times New Roman, size 12,

- Margins of 2.5 cm on all four sides,

- Spacing 1.5,

- No header or footer,

- Page numbers at the bottom right,

- manuscripts length should be a maximum of 15 pages (including bibliography and appendices),

- Tables and figures (numbered) should beappropriately inserted into the text,

- bibliography and appendices should come at the end of the text, respectively

- Referencing style:

o Journal articles: Author's second name followed by the initial of the first name (year), full title of the article, title of the journal in italics, issue number, anpage numbers,

o Books: Author's name followed by the initial of the first name (year), Full title of the book in italics, publisher’s location (city), publisher's name,

o Papers presented in a Conference: Author's second name followed by the initial of the first name (year), Title of the paper, conference title in italics, issue, the venue of the conference, page numbers,

o Unpublished manuscripts: (nature of the manuscript: thesis, research notebook, report...): Author's second name followed by the initial of the first name (year), full title of the manuscript, nature of the manuscript, name of the university or school, location (city).

Manuscripts (maximum 15 pages) may be written in French, English or Arabic.

Training Session

This 19^thedition will schedule an advanced academic training on qualitative data analysis with SPHINX: Dr. Sana Tebessi.

By the end of this training, participants will benefit from a fixed-term certificate.

Scientific Committee:

Pr. BOUSLAMA Neji, President of Tunisian Marketing Association

Pr. BELLALOUNA Hajer, President of the Scientific & Organization Committee

Pr. Akrout Fathi FSEG Sfax

Pr. Bahia Kamilia FSEG Tunis

Pr Bahri Nedra, IHEC Carthage Présidence

Pr. Bakini Driss Fatma ISG Tunis

Dr. Bel Hadj Youssef Hatem, ESC Tunis

Pr Ben Brahim Salem, FSEG Tunis

Pr Ben Dahmene Mouelhi Norchene, IHEC Carthage Présidence

Dr. Ben Messaoud Amira, ESC Tunis

Pr Ben Mimoun Mohamed Slim, SKEMA France

Pr. Ben Rached- Said Kaouther FSEG Tunis

Pr. Ben Yahia Imen, ESC Tunis

Pr. Boudali Methamem Rim ESSEC Tunis

Pr. Boumaiza Salah FSJEG Jendouba

Pr Bouzaabia Rim, IHEC Sousse

Pr Chaabouni Amel, ESSEC Tunis

Dr. Chtioui Rached, ESSEC Tunis

Pr Dammak Turki Mouna, FSEG Sfax

Pr. Debabi Mohsen, IHEC, Carthage Présidence

Pr. Dekhil Fawzy FSEG Tunis

Dr. Dellach Debabi Dorsaf, IHEC Carthage

Pr. El Aoud Hadj Taieb Nibrass IHEC Sfax

Pr El Fidha Chokri, ESSEC Tunis

Pr. Frikha Azza, ESC Tunis

Pr. Gharbi Abderrazek FSEG Tunis

Pr. Gharbi Jameleddine FSJEG Jendouba

Dr Hammouda Manel, ESC Tunis

Pr Hamrouni Dakkoumi Amel, ISG Sousse

Pr Hamzaoui- Essoussi Leila, Université d’Ottawa

Pr Jellouli Rim , ESEN Tunis

Pr Kammoun Mohamed, FSEG Sfax

Dr. Kassar Lakhoua Chérifa, IHEC Carthage

Pr. Khalbous Slim IHEC Tunis

Pr. Khemakhem Romdhane IHEC Sfax

Dr Khrouf Lilia, ESC Tunis

Dr Mezghenni Ramla, ESCT Tunis

Pr. Mzali Hassen IHEC Tunis

Pr Mzoughi Nabil, ISG Sousse

Pr. Najjar Fawzi ISG Tunis

Dr. Najjar Hechmi ISG Tunis

Pr. Nefzi Ayoub, ESSEC de Tunis

Dr Sahraoui Abir, ESCT Tunis

Pr. Selmi Noureddine IHEC Tunis

Pr. Skandrani Hamida ISCAE Tunis

Pr Smaoui Fatma, ISG Tunis

Dr Tebessi Sana, ISCAE Tunis

Pr Temessek Azza, IHEC Carthage Présidence

Pr. Touzani Mourad, ESC Rouen

Pr Trabelsi Trigui Imene, FSEG Sfax

Pr Turki Hajer, IHEC, Carthage Présidence

Pr. Triki Abdelfattah ISG Tunis

Pr. Zaiem Imed FSEG Nabeul

Pr. Zine-Denguir Samira IHEC Tunis

Organizing Committee:

President : Pr Bellalouna Hajer

Members :

Pr. Debabi Mohsen

Pr. Frikha Azza

Pr. Ben Yahia Imen

Pr El Fidha Chokri

Pr Methamem Rim

Pr Chaabouni Amel

Dr. Chtioui Rached

Dr. Khrouf Lilia

Dr. Dellach Debabi Dorsaf

Dr. Bel Hadj Youssef Hatem

Dr Sahraoui Abir

Dr. Ben Messaoud Amira

Dr. Kassar Lakhoua Chérifa

Dr Aissaoui Aroua

Our partners

Revue Tunisienne de Marketing (RTM), Revue des Sciences de Gestion- Direction et Gestion des Entreprises, Revue Management & Avenir, International Journal of Arts Management, AIMAC,

Sphinx, BNA & Snash Design

All correspondences with the Organizing Committee of this 19^th symposium (abstracts, manuscripts, etc.) should be sent to colloqueatm2021@gmail.com