These are the official and only platforms that should be engaged with/by our employees, clients, and partners. All other channels whose handle contains "EON Reality" or any of its affiliated programs (i.e. EON Reality MX, EON Entrepreneur School, Innovation Academy) are not recognized by or affiliated with the global company.
Our Facebook page has the largest following of any of our networks. Our best engagements come from content that contains compelling imagery or video, is time sensitive, and is truly reflective of our “voice”. Employee engagement, event presence, and applications are some of our most popular post topics. Our Facebook page is a verified account.
EON Reality’s LinkedIn company page is connected to over 2,500 professionals and entrepreneurs. Our follower count has grown by almost 10 percent in the last year. We focus on major news, company events, product launches, and recruitment happening at EON Reality. Or LinkedIn page is a valuable place for lead generation and entrepreneurs to connect, converse, and learn about our company.
@EONRealityInc focuses on sharing news stories and promoting information relevant to EON Reality and other virtual reality companies/industry related to ours. This page is mainly followed by educational professionals, government agencies, and media outlets. Our X page is a verified account.
Instagram is the way we share our message through visual storytelling. Depending on the campaign, each #hashtag provides a way for our users to share photo and video content with us. Respect and communicate with the same # as provided by the corporate team.
With nearly 2 million views, youtube.com/EONReality is home to all official EON Reality videos. Each of the industries we serve has its own playlist, within our channel.
Responsible party and responsibilities
Scope of social media efforts
Branding guidelines
Approval process
Continuity planning
Training and education
We have one main presence: EON Reality. No other pages or accounts are to be created without prior approval from the Global Marketing Team. The following channels are the active platforms of which EON Reality is present and the audiences that are served:
X
YouTube
Snapchat (As of Fall 2016)
Content Creation
All employees should refer to the Brand Guidelines when creating any piece of content/marketing materials that have not been approved by the global marketing team. Regardless if you or a third-party agency has created the content, you must send the creation to the global marketing team (i.e. Global Marketing Director, Creative Director, Interactive Designer, MarComm). Examples of content you should get approval for includes, but is not limited to:
Images
Videos
Advertisements
Any other print, web, or other related/public facing materials
Platform/Channel Utilization and Audiences
B2B Lead Generation
Announcement of Press Releases, News Stories/Features/Mentions, Product Announcements, Webinars, Pieces of Approved PPT slides from sales team.......
X
Media, Student Recruitment, and Professionals within the industries EON Reality targets (i.e. education, medical, aerospace)
Announcement of Press Releases, News Stories/Features/Mentions, Product Announcements, Webinars, Pieces of Approved PPT slides from sales team.......
Student Recruitment, Event Recaps/Announcement......
Paid Advertising for student recruitment only
Student Recruitment, Event Recaps/Announcement, school graduation, inaugurations recap/announcement, photos from the above......
Paid Advertising for student recruitment only
YouTube
Playlists are organized to reflect EON Reality products, support, customers, applications, webinars, events, and other demos for potential clients/sales team to utilize.