Smadex is a Mobile Growth Platform that powers performance, direct response and brand advertising campaigns across in-app, mobile web, audio and CTV.
With transparency and contextual targeting at its core, customers can rely on Smadex as a trusted partner to run privacy-centric advertising campaigns with optimized creative strategies to deliver performance.
Smadex scales campaigns with advanced machine learning algorithms that are customizable - fed by a multitude of contextual signals and first-party data to find audiences that resonate and convert for your app, game, brand or offer. Smadex is focused on helping customers unlock performance and scale in a privacy compliant manner to build long term sustainable value.
Entravision Africa is an online media and ad-technology business with a rich heritage in the African advertising industry. For 23 years the business has represented the largest publishers and platforms in Africa and have helped global brands reach connected consumers and drive business impact.
Entravision Africa is headquartered in Cape Town, with offices in Johannesburg and Nairobi Kenya. With a mission to connect publishers to brands, and brands to consumers, we help brands reach audiences at scale through its exclusive partnership with leading platforms like TikTok, Smadex, Anzu.io, Triton Digital, Primedia Broadcasting and many more.