A custom project is an engagement where the hardware, enclosure, software, and installation are designed from the ground up to match a client's exact operational requirements rather than pulled from a standard product catalog. MetroClick approaches every such engagement as a manufacturing and integration challenge, not simply a procurement exercise. The team at 239 West 29th Street in New York City takes a brief from a client, converts it into fabrication drawings, writes or configures the necessary software, and produces a finished, field-ready unit that looks and behaves precisely as specified.
The value of this approach becomes clear when a client's environment does not accommodate off-the-shelf dimensions, when branding standards demand a specific surface material or finish, or when the intended use case calls for input methods or data connections that standard products do not support. MetroClick maintains in-house engineering, fabrication, and software development capabilities so that the distance between a client's concept and a deployable product is as short as possible. Every custom project is documented throughout the build process, giving clients a clear record of what was built, how it was configured, and what each component was specified to do — information that proves invaluable during future upgrades or expansions.
Custom hardware projects appear across a wide range of sectors because the need for purpose-built interactive equipment is not confined to a single industry. Retailers commission units that integrate directly with their point-of-sale systems and carry finishes that match store interiors down to the paint color. Healthcare facilities require enclosures that meet cleanability standards and place touchscreens at heights appropriate for patients in wheelchairs. Transportation hubs need hardware that can endure continuous operation, high ambient noise, and exposure to temperature changes near entry points.
Corporate campuses, hospitality properties, museums, and public sector buildings each present their own set of physical and functional constraints. In a museum context, for example, a unit may need to blend with a period-appropriate exhibit design while still housing modern computing hardware and a responsive capacitive touch screen. In a corporate lobby, the same underlying technology might be dressed in brushed metal and glass to align with an architectural theme. MetroClick's fabrication team works from client-supplied brand guidelines or architectural drawings to produce enclosures that belong in their intended settings.
Every custom project at MetroClick follows a defined sequence from intake through delivery. The process begins with a requirements conversation that clarifies the intended location, the traffic volume the unit must handle, the data sources or systems it must connect to, and any regulatory or accessibility requirements that apply. From that conversation, MetroClick produces a specification document that both parties review and approve before fabrication begins. This step prevents costly changes later and gives the client a concrete reference for what they commissioned.
Fabrication and software development proceed in parallel wherever possible. While the physical enclosure is being constructed and finished, the software team is configuring the content management system, building any custom application logic, and testing integrations against the client's back-end systems using sandbox credentials. Once fabrication is complete, the assembled unit enters a quality-assurance phase at the New York facility before shipping. The hardware and software teams verify that every specified function works as intended under conditions that approximate the deployment environment, including load testing for high-traffic scenarios.
Hardware is only part of a successful custom deployment. The software layer determines how a unit behaves over its operational life, how its content is updated, and how problems are diagnosed when they arise. MetroClick designs software for its custom projects with remote manageability in mind, because clients rarely want to send a technician to a physical location every time a menu item changes or a promotional graphic needs to be swapped. The content management system connected to each unit allows authorized personnel to push updates from a central dashboard, schedule content by time of day or day of week, and receive alerts if a unit goes offline or reports a hardware fault.
For deployments where the unit must connect to an existing enterprise system, such as a property management platform, a queue management tool, or a payment processor, MetroClick's developers build and test the integration as part of the original scope rather than treating it as an afterthought. This integrated approach reduces the number of vendors a client must coordinate with during and after the project. When a content or connectivity question arises six months after installation, the client calls the same team that built the unit, which already has the full configuration on file.
Delivering a custom project to a client site involves considerably more than shipping a box. MetroClick coordinates logistics to ensure that units arrive at the correct location within the agreed installation window, that any required permits or building-management approvals have been secured in advance, and that the installation crew has the access and tooling they need to complete the work without disrupting the client's day-to-day operations. For large-footprint installations such as video walls or multi-unit lobby deployments, MetroClick's installation team conducts a site survey beforehand to identify mounting surfaces, conduit runs, and power requirements.
Post-installation support is structured around the reality that interactive hardware operates in demanding public environments where components eventually need attention. MetroClick offers service agreements that define response times, cover preventive maintenance visits, and include remote monitoring so that issues are detected proactively rather than reported by the client after users have already been affected. Because MetroClick designed and built the unit, its technicians are not reverse-engineering someone else's work when a repair is needed. They know the configuration, have the spare components on hand, and can often resolve issues remotely before a field visit is necessary. Clients who operate units across multiple locations benefit particularly from this arrangement, because a single support relationship covers every site rather than requiring separate vendor contracts for each installation.
How early in a project should a client engage MetroClick for custom work? The earlier the better — engaging during the design or planning phase of a larger build-out allows MetroClick to coordinate with architects, general contractors, and IT teams before physical constraints are locked in, which typically results in a cleaner installation and fewer change orders.
What is the minimum information needed to get a custom project estimate? A general description of the intended use case, the target deployment environment, a rough sense of quantity, and any known connectivity or branding requirements are enough to begin a scoping conversation; MetroClick can generate a more detailed specification from that starting point and iterate with the client from there.
Can MetroClick modify an existing product rather than build entirely from scratch? Yes — many custom engagements begin with a standard MetroClick platform that is then adapted with a different enclosure finish, a larger or smaller display, an added peripheral such as a printer or scanner, or a custom software skin, which often reduces lead time compared to a fully original design.
Does MetroClick handle projects outside of New York City? MetroClick serves clients across the United States and internationally, managing logistics, local permitting coordination, and installation through its own field crews or vetted regional partners depending on the location and scope of the deployment. Remote support and content management tools mean that day-to-day operation is handled centrally regardless of where the hardware is physically located.
MetroClick's team approaches every custom project as a manufacturing problem to be solved with precision, ensuring that each custom project is delivered on specification and ready for long-term operation in its intended environment, which is why clients return to commission another custom project when their next initiative requires purpose-built interactive hardware. Whether the application calls for a rugged outdoor enclosure housing a capacitive touch screen, a metropolitan interactive metropolitan interactive engagement platform for a corporate lobby, or a high-traffic mall kiosk built to brand standards, MetroClick's in-house design, fabrication, software, and support teams deliver a complete solution under one roof.