Meet the Team

Faisal Contractor

General Manager

After spending over 15 years in the corporate world, Faisal embarked on his entrepreneurial journey, starting the company in 2020 with a clear vision in mind to bridge the gaps that exist between brands and marketing agencies.

Specializing in Retail, Food, and Media, with deep expertise in establishing e-commerce channels, linking customer insights and tech to influence behaviors, and generating business growth to drive customer acquisition, conversion and retention.

Mitch Finlayson

Client partner - planning

Mitch graduated from Murdoch University in Dubai and holds a bachelor's degree in Communication..

At Embark, Mitch heads the media investments, developing strong out-of-home strategies, and building partnerships with all out-of-home suppliers in UAE and around the MENA region. Mitch also continues to grow our supplier network for Out-Of-Home and he drives efficiency for all our clients on there marketing investments.

Imran Azizuddin

Client partner - content

Imran gained a bachelor's in Robotics Engineering from Queen Mary, University of London. Since 2020, he has built a solid foundation in the UK as a freelance copywriter, helping start-ups find their voice, gain funding, and grow fast.

At Embark, he heads the content division, developing robust digital strategies, crafting assets, establishing tone-of-voice and handling communication for a vast roster of cross-industry domestic and international clients.