論文與著作

期刊 Journal

Hsiao, Lu and Ying-Ju Chen (accepted), “Returns Policy and Quality Risk in E-Business,” Production and Operations Management. 【SCI, Impact factor: 1.851 in 2010】
Chen, Chyi-Mei, Shan-Yu Chou, Lu Hsiao and I-Huei Wu (2009), “Private Labels and Product Development,” Marketing Letters, 20 (3), 227-243. 【SSCI, Impact factor: 1.263 in 2010】
Chou, Shan-Yu, Chih-Yung Chang and Lu Hsiao (2006), “The Availability of Internet Outlets and Monopolistic Manufacturers’ Optimal Product and Channel Strategies in a Digital Good Industry,” Sun Yat-Sen Management Review (中山管理評論), 14 (4): 807-845. 【TSSCI】
Chen, Chyi-Mei, Shan-Yu Chou, Lu Hsiao and Pi-Li Chen (2007), “The Optimal Product Design and Internet Channel Design of Competitive Firms,” Journal of Management (管理學報), 24 (2), 113-134. 【TSSCI】
Chou, Shan-Yu and Lu Hsiao (2005), “The Impact of the Internet on the Optimal Channel Decisions by Competitive Firms,” Journal of Management (管理學報), 22 (2): 205-225.【TSSCI】

Chou, Shan-Yu and Lu Hsiao，The Firm's Optimal Product Line Design under Debt Financing，2005年企業管理學術論壇暨研討會，台中，2005年6月3日。(本篇榮獲最佳論文獎)
Hsiao, Lu, Chyi-Mei Chen and Shan-Yu Chou，The Optimal Design of Financial Contract and Product Line in the Presence of Demand Uncertainty and Costly State Verification，2005現代財務論壇學術研討會，台中，2005年4月22日。
Hsiao, Lu and Shan-Yu Chou，The Optimal Product and the Internet Channel Strategies for Imperfectly Competitive Firms，國立中興大學第二屆全國當代行銷學術研討會，台中，2004年4月23日。
Chen, Chyi-Mei, Shan-Yu Chou and Lu Hsiao, A theory of common dealing with Internet as an innovative distribution channel, The Second International Conference of Electronic Business, Taipei (co-sponsored by National Chiao Tung University and International Consortium for Electronic Business), 2002年12月10~13日。
周善瑜、蕭櫓，網路通路對品牌競爭廠商獨家與共同經銷決策影響之研究，第一屆行銷領域博士教育發展研討會，桃園，2002年11月8~9日。

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