Pufferfish Privacy Policy
Pufferfish Privacy Policy
# Privacy Policy
**Puffer Fish**
**Ellis App Studios**
**Last Updated: December 19, 2025**
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## Introduction
Ellis App Studios ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you use our mobile game, Puffer Fish (the "Game").
By downloading or playing the Game, you agree to the terms of this Privacy Policy.
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## Information We Collect
### Information Stored Locally on Your Device
The Game stores the following data locally on your device:
- Game progress (scores, distance traveled)
- In-game currency (coins)
- Audio and gameplay preferences (music on/off, sound effects on/off, left-hand mode)
This data is stored only on your device and is not transmitted to our servers.
### Information Collected Automatically
When you play the Game, we and our third-party partners may automatically collect certain information, including:
- **Gameplay Analytics**: Game events such as session starts, game over statistics (score, distance, duration), progression milestones, boss encounters, and in-game purchases
- **Device Information**: Device type, operating system version, and unique device identifiers
- **Advertising Data**: Information related to ads viewed and interactions with advertisements
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## Third-Party Services
We use the following third-party services that may collect information:
### GameAnalytics
We use GameAnalytics to understand how players interact with our Game and to improve the gaming experience. GameAnalytics may collect:
- Gameplay events and progression data
- Session information
- Device information
For more information, please review [GameAnalytics' Privacy Policy](https://gameanalytics.com/privacy).
### Unity LevelPlay (ironSource)
We use Unity LevelPlay to serve advertisements in the Game. This service may collect:
- Device identifiers
- IP address
- Ad interaction data
For more information, please review [Unity's Privacy Policy](https://unity.com/legal/privacy-policy).
### In-App Purchases
If you make in-app purchases, the transaction is processed by the platform's app store (Apple App Store or Google Play Store). We do not collect or store your payment information. Please review the privacy policy of the relevant app store for more information.
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## How We Use Information
We use the collected information to:
- Improve and optimize the Game experience
- Analyze gameplay patterns and fix bugs
- Serve relevant advertisements
- Process in-app purchases
- Comply with legal obligations
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## Children's Privacy
Puffer Fish is intended for a general audience. We do not knowingly collect personal information from children under the age of 13 (or the applicable age in your jurisdiction). If you are a parent or guardian and believe your child has provided us with personal information, please contact us at the email address below, and we will take steps to delete such information.
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## Data Retention
- **Local Data**: Game progress and preferences remain on your device until you uninstall the Game or clear the app data.
- **Analytics Data**: Data collected by third-party analytics services is retained according to their respective privacy policies.
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## Your Rights
Depending on your location, you may have certain rights regarding your personal information, including:
- The right to access your data
- The right to request deletion of your data
- The right to opt out of certain data collection
To exercise these rights, please contact us using the information below.
### Opting Out of Personalized Advertising
You can limit personalized advertising by adjusting your device settings:
- **iOS**: Go to Settings > Privacy & Security > Tracking
- **Android**: Go to Settings > Privacy > Ads
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## Data Security
We implement reasonable security measures to protect the information collected. However, no method of transmission over the internet or electronic storage is 100% secure.
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## Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Last Updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically.
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## Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
**Ellis App Studios**
Email: info@ellisappstudio.co.uk
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© 2025 Ellis App Studios. All rights reserved.