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Design is all about problem solving, it needs to meet the purpose and address the client's design need. If a designer doesn’t address the purpose of the project, they don’t get paid. Below are the 7 purposes of VCD explained with examples.
Design is all about problem solving, it needs to meet the purpose and address the client's design need. If a designer doesn’t address the purpose of the project, they don’t get paid. Below are the 7 purposes of VCD explained with examples.
Memory prompt for 7 Purposes of VCD
Memory prompt for 7 Purposes of VCD
Remember the digging man. What's the purpose of this hole?
Depict
Depict
This type of visual communication may depict a product or a space.
This type of visual communication may depict a product or a space.
This example of visual communication depicts a concept design for a camera
This example of visual communication depicts a landscape design concept.
Identify
Identify
This type of visual communication may identify a company, event, group or person.
This type of visual communication may identify a company, event, group or person.
This example of visual communication is the logo that identifies BTS the K Pop band.
This example of visual communication is the logo that identifies the brand Mercedes Benz.
Guide
Guide
This type of visual communication may involve advising, guiding or providing directions.
This type of visual communication may involve advising, guiding or providing directions.
This example of visual communication guides patrons at the zoo.
This example of visual communication guides pedestrians to cross the road safely.
Advertise
Advertise
This type of visual communication may involve marketing or selling something.
This type of visual communication may involve marketing or selling something.
This example of visual communication is advertising tickets to the theatre.
This example of visual communication is advertising Feel Good drinks.
Promote
Promote
This type of visual communication may involve encouraging the audience to participate.
This type of visual communication may involve encouraging the audience to participate.
This example of visual communication promotes Ceres Harvest Festival.
This example of visual communication encourages people to participate in Earth Hour.
Inform
Inform
This type of visual communication may provide facts or information.
This type of visual communication may provide facts or information.
This example of visual communication informs you of your heath and fitness.
This example of visual communication informs us of the weather.
Teach
Teach
This type of visual communication may involve instructing or demonstrating information.
This type of visual communication may involve instructing or demonstrating information.
This example of visual communication teaches how to draw a letter as an isometric drawing.
This example of visual communication teaches how to make a pizza.
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