The nature of the
economic enterprise
The nature of the enterprise
'The nature', means what is the enterprise like. You should be able to describe your chosen enterprise in detail.
TWPZ Dubbo is the largest inland tourist attraction in NSW. The Zoo features a large open range format and is situated on the edge of the western NSW city of Dubbo.
The enterprise occupies 758.3 ha and was opened in February 1977. More than 748 animals representing approximately 64 species (of which over 40 species have a threatened status) can be found in the Zoo. The large site means that iconic 'larger' animals are able to be displayed in comfort for educational, cultural and recreational purposes. Exhibits are able to be accessed via private car, organised tours or by bike and cart or walking. The creative design of animal enclosures means that animals appear to be free ranging even though they are safety secured from the public. The enterprise also has a number of different revenue streams, like visitor accommodation and function centre, tours and encounters, which helps diversify the business and enhance visitor services.
Financial Structure
TWPZ Dubbo is a division of Taronga Conservation Society Australia, a not for profit organisation. Any surplus from Taronga’s commercial activities including admissions, retail, catering and accommodation are reinvested directly into the support, care and conservation of wildlife.
Ownership and Control
Taronga Conservation Society Australia (Taronga) operates Taronga Zoo in Sydney and TWPZ Dubbo. Taronga is a leader in the fields of conservation, research and environmental education. Taronga is constituted under the Zoological Parks Board Act 1973 as a statutory authority owned by the people of New South Wales (NSW) and administered by the Minister for the Environment and Heritage. Amended legislation in 1992 defined Taronga’s responsibilities in education, conservation, research and recreation.
The Zoological Parks Board Act of 1973 sets out the legislative requirements of Taronga, encompassing the following functions:
carrying out research and breeding programs for the preservation of endangered species
carrying out research programs for the conservation and management of other species
conducting public education and awareness programs about species conservation and management
displaying animals for educational, cultural and recreational purposes.
Visitor breakdown and numbers
In 2019, Approximately 1% of guests were international and 99% domestic.
Visitation at TWPZ Duddo is predominantly made up of guests travelling from around NSW (not including Sydney), Sydney, and interstate. Weather related and other events of national significance often have a significant impact on annual visitation. Across the 2019/2020 financial year, the drought, NSW bushfires, restricted summer travel and temporary closure of the Zoo due to the COVID-19 pandemic, had a significant impact on visitation. As a result, the total visitation reached 193, 637 guests. The significant impact is reflected when compared to the visitation in 2018-2019 which reached 270,000 guests.
Staff
2019 Staff Breakdown
Executive Services - 3
Clerical - 5
General (Accommodation and Commercial) - 128
Professional (including Keepers) - 67
Services - 82
Technical - 49
Trades - 28
Taronga Western Plains Zoo has a permanent work force of 362 staff and a fluctuating seasonal casual work force that is dependent on our peak periods. The casual workforce is mainly made of up of Wait Staff, Guest Experience Officers and Housekeepers – all of these positions are incredibly important for daily operations!
Volunteer Program
TWPZ Dubbo has over 100 volunteers, performing a wide variety of roles including;
Tour guiding - including hosting our early morning walks and escorting coach tours around the zoo
Animal observations – collecting data on animals' interactions, behaviours and breeding for Keepers
Car park and guest movements – assisting our guest experience teams with guests’ movements around the zoo and on arrival
Zoo Keeping – assisting our Zoo Keepers to care for TWPZ Dubbo animals by preparing and delivering food, cleaning enclosures, maintaining exhibits and observing the animals.
Youth at the Zoo (YATZ)
Taronga Zoo’s Boral 'Youth At The Zoo' program is sponsored by Boral, and is for young people aged 13 to 19 years old who love animals. YATZ is designed to give young people the opportunity to gain knowledge and experience of how zoos work, with a focus on the importance of animal conservation. Currently the Boral YATZ program has 525 active members at both sites - TWPZ Dubbo and Taronga Zoo, Sydney.
Revenue streams
Apart from displaying animals for educational, cultural and recreational purposes, TWPZ Dubbo provides a numbers of services which help improve visitor experiences, provide alternative revenue streams, encourage repeat business and keep the zoo fresh and interesting. These include:
Visitor entry fees
Catering, e.g. Cafe Wild
Tours and Encounters and Keeper Talks
Bikes and Carts
Retail outlets (gift shops)
Accommodation
Venue hire and functions
Events
Education Programs
Wildlife Hospital (not revenue generating but helps the zoo generate grants to contribute further to wildlife and veterinary programs)
Breeding and conservation programs (not revenue generating but helps generate grants so the zoo can contribute further to conservation programs)
TWPZ Dubbo is constantly working on developing and building a variety of new experiences that attract an increasing number of guests, raise revenue and inspire action through experiences that increase knowledge and change people’s attitudes and behaviours.
In 2020 the Zoo's new 'Waterhole' precinct was opened. Find out more at: https://taronga.org.au/media-release/2020-06-26/zoo-waterhole-precinct-opened-0
This new precinct is located halfway round the Zoo circuit and is the perfect spot for a pit stop. The stunning outdoor café can seat 150 people and offers guests; panoramic views, picnic facilities and an African themed water area for children to enjoy. The cafe also integrates animal exhibits with diners. This new precinct has a number of engagement features that focus visitors' attention on the waterhole, with the aim of creating behaviour change around decreasing actions that cause water pollution.
Find out more about the Waterhole at: https://taronga.org.au/dubbo-zoo/must-see/waterhole
Explore TWPZ by Paddle Boat introduced in 2022. Visitors can hire and Paddle boat for 30-minute for $20 which fits up to 2 adults and 2 children per boat. Pedal boat hire is available between 10.00 am to 3.00 pm between Thursday to Sunday - *extra days available during NSW School Holidays. A ticket entitles the hire of 1 pedal boat for 30-minutes on the Savannah Lake at TWPZ.
Accommodation
TWPZ Dubbo offers unique accommodation experiences from tranquil eco lodges to African-styled Safari glamping and camping.
Accommodation is one of Taronga Western Plains Zoo largest revenue streams. During the 2019/2020 financial year 25,118 guests stayed overnight at the Zoo, enjoying the immersive experiences on offer at Zoofari Lodge, the Savannah Cabins and Billabong Camp. Normally this number is higher (2018/19 – 32,662 guests), however a two month closure from March 25 to 31 May due to Covid 19 lockdown period impacted on the 2019/20 results.
There are three types of accommodation offerings available at TWPZ Dubbo:
Zoofari Lodge
Zoofari Lodge offers an unrivalled in-zoo safari experience with accommodation in unique lodges. This wild escape is inclusive of meals, accommodation, exclusive tours, two-day zoo entry and bike hire. There are two styles of lodges: Ten Animal View Lodges which overlook a vast savannah where giraffes, zebras and rhinos roam, and five Bushland Lodges which are located in nearby native bush.
The lodges are nestled near the visitor Guest House, where you can have a quiet drink, indulge in an elegant meal, sit with a coffee in the lounge area or take a dip in the saltwater swimming pool.
Find out more at: https://taronga.org.au/dubbo-zoo/accommodation/zoofari-lodge
Savannah Cabins
Savannah Cabins offer a stylish and comfortable accomodation option, ideal for a short stay to explore the Zoo, or a longer stay to experience Dubbo and the surrounding region. Guests enjoy views of sprawling natural grassland right on their doorstep in this family friendly retreat that now includes a kids' playground. There are various combinations of packages available in relation to this accommodation that may include Zoo entry, bike hire, breakfast and dinner options.
Find out more at: https://taronga.org.au/dubbo-zoo/accommodation/savannah-cabins
Billabong Camp
Situated on the Zoo circuit lies Billabong Camp, an immersive adventure that takes care of all the hard work, leaving guests to sit back, relax and enjoy the experience. Overnight guests uncover the secret after-hours life of the Zoo (with the help of Zoo Hosts), enjoy a tasty Australian barbecue dinner and continental breakfast, and have two days entry to the Zoo.
Find out more at: https://taronga.org.au/dubbo-zoo/accommodation/billabong-camp
Venue Hire - Conferences and functions
TWPZ Dubbo is a unique event and function venue for the Dubbo region. Located on the outskirts of Dubbo, the Zoo offers three function rooms as well as manicured lawns overlooking the Savannah Lake. The function team specialise in Christmas parties, Weddings, Corporate Events and Conferences and Private Events.
Social and Corporate events are an important source of revenue for the Zoo. Taronga Western Plains Zoo hosted in excess of 100 events during 2019/20, contributing to approximately 12% of the zoo’s commercial revenue
Find out more about Function Facilities at the Zoo
Events
The Zoo hosts several events throughout the year, which provide additional sources of revenue for the enterprise. Events include:
Dubbo Stampede Running Festival
Charity Events, e.g. Dream Night - this event provides thousands of special needs children, facing serious health issues or other challenges in their lives, a special night experience at the zoo. Staff and volunteers assist in providing amazing and memorable experiences for all guests.
Music Performances
Mother's Day and Father's Day dining events
Christmas dining event
Valentine's Day dining event
Education Programs
Education
Education is one of TWPZ Dubbo's highest priorities. TWPZ Dubbo offers a range of education and learning programs for primary and secondary students through to tertiary and vocational. These programs are delivered on various platforms both onsite, and as outreach programs within the community and increasingly through digital means.
School Workshops
The Zoo has a dedicated Education Officer who specialises in developing and delivering cutting edge programs linked to curriculum and syllabus outcomes across subjects including Science, Geography, sustainability as well as other key learning areas. Programs range from Early Stage 1 to Stage 6, and take place in the Amarti Education Centre, as well as in various locations around the grounds. Students have the unique opportunity to get up close to a range of animals. Increasingly TWPZ Dubbo in collaboration with Taronga Zoo Sydney, are developing digital education and outreach programs to connect with students and provide learning opportunities linked to the curriculum. In the 2019/2020 financial year student participation in these program in both zoos grew by 174%.
ZooSnooz
ZooSnooz is the ultimate overnight excursion available to school students 5-18 years. Set in the picturesque grounds of Billabong Campo, ZooSnooz provides an exciting Aussie bush camping experience for up to 90 people including adults. Through evening and morning walks students learn about the care and conservation of native animals and those from around the globe.
Vacation Care - 'Zoo Adventures'
The 'Zoo Adventures' program is a interactive school holidays program that runs for students aged 5-12 years old. Program participants take part in daily missions, participate in craft activities and meet the Zoo keepers.
Vocational Education
School Work Experience Program
TWPZ Dubbo offers school work experience opportunities for students in Years 10-12 who are interested in pursuing a career in zoo keeping and animal care. The program runs for one week and students have the opportunity to work with a range of animals and keepers across multiple divisions.
Certificate Courses
TWPZ Dubbo offers students 18 years and older the opportunity to complete a Certificate II in Animal Studies and a Certificate III in Captive Animals. Through a combination of theory and practical sessions, students develop the knowledge and skills to perform the essential duties of a keeper in the animal care industry. Graduates of the Certificate III can seek employment as a zoo keeper, or animal keeper in aquariums and wildlife parks.
Find out more about Education Programs at the Zoo
Conservation Programs
TWPZ Dubbo plays a vital role in protecting animals that are endangered and at risk, not just in Australia but around the world. The zoo is involved in conservation programs for Australian species such as the Plains-wanderer bird, Greater Bilby, Tasmanian Devil and Regent Honeyeater. International species include the Asian Elephant, Black Rhinoceros, White Rhinoceros, Takhi and Cheetah. Through these programs, the Zoo is assisting in maintaining a genetic safety net against extinction in the wild for many species.
Taronga has developed conservation partnerships with like-minded organisations, community groups and conservation experts to reduce threats to wildlife, protect and regenerate habitat and increase understanding of wildlife within communities. Taronga supports field-based conservation programs, species recovery programs, develops conservation science projects and inspires community action.
Behind- the- scenes at TWPZ Dubbo sits a 110 hectare conservation sanctuary that is home to conservation breeding programs for the critically endangered Plains-wanderer bird, and the Greater Bilby. Both programs aim to establish sustainable insurance populations that can support the reintroduction of wild populations.
TWPZ Dubbo also operates a Wildlife Reproductive Centre which provides services to the region's zoos and universities, assisting with determining pregnancies, monitoring reproductive cycles and even cryopreserving coral sperm samples from the Great Barrier Reef.
Veterinary Programs
TWPZ Dubbo's veterinary team are committed to providing the highest quality health care for the animals and wildlife admitted to their Wildlife Hospital. Delivery of the veterinary health program is a key component of Taronga’s commitment to best practice animal welfare, biosecurity, conservation and science.
The Wildlife Hospital operates under a veterinary calendar of preventative medicine, ensuring the health and well-being of animals is prioritised. Oversight of animal nutrition and housing is combined with the development of quarantine, vaccination and disease surveillance programs. Health assessment is scheduled for animals throughout the various life stages, including at critical phases such as during growth and in old age. Additionally, Taronga provides consultancy services to other zoos and wildlife and welfare agencies.
TWPZ Dubbo manages the largest group of rhinoceros in human care in Australia. 2020 proved to be a successful year in the breeding program with a pregnancy confirmed in one of the young Black Rhinoceros.
Over the 2019/2020 financial year TWPZ Dobbo's Wildlife Hospital had over 600 admissions encompassing numerous species representative of the diverse assemblage of species endemic to Central Western NSW. Wild animal patients are predisposed to disease and injury by numerous anthropogenic threatening processes. For example, in western NSW, habitat loss due to land clearing, has increased pressure on Koala populations. The concurrent drought has driven a spike in Koala admissions to the TWPZ Dubbo's Wildlife Hospital this year during which the Koala caseload grew by approximately 500%. The Wildlife Hospital admitted 31 individual Koalas, many of which were sick, dehydrated and debilitated, requiring intensive veterinary management.
Image: Greater Bilby. Photo: Chris Wheeler
Source Taronga Zoo Conservation https://taronga.org.au/conservation-and-science/current-research