It all 'ads' up!

Now watch and listen to the following 2 popular jingles from Australian commercials:

Use persuasive language devices as you create your jingle. Think about including:

• rhyme

• alliteration

• repetition

• descriptive language

• emotive language

• high modality words.

A great way to catch your audience’s attention is to use rhyme or alliteration. For example, "Weetbix are so yummy in my tummy!" (rhyme) or "A mango makes my Monday better!" (alliteration). You can also use repetition (such as ‘ba-na-na-na-na-na’ or ‘zoom zoom’) to increase attention.

It’s important to include descriptive language as this will engage your audience. Describing a pizza as ‘tasty’ is not as persuasive as 'tantalizing' or 'mouth-watering'! You can also use emotive language which will help the audience connect with your product. For example you can use words that express emotion (happiness, exciting), appreciation (beautiful, wonderful) or judgement (cleverly, perfectly).

You should also consider using words that have a high degree of modality to strengthen your jingle's message. For example: absolutely, definitely, must, have to, should and always. An example of this is: "Apples are absolutely delightful, you’ll be satisfied with every mouthful!" or "Happiness is always found at Wet 'n Wild; the most exciting destination for every child!"

There is also an abundance of royalty-free music available online if you would prefer to use a pre-existing tune.