@The Arts Unit Creative Classes
@The Arts Unit Creative Classes
Student music resource developed by The Arts Unit
Year 5 to Year 8 music
You will:
explore the components of a successful jingle
use persuasive language to write a jingle
experiment with Chrome Music Lab - Song Maker to create a tune for your jingle
present your jingle in PowerPoint or video format.
Welcome to the class
Duration: 00:34You will need:
access to a computer, tablet or phone for Chrome Music Lab - Song Maker
a product to use for your jingle.
What is a jingle?
A jingle is an advertising slogan, verse or tune written about a particular product. The purpose of a jingle is to provide information about a product in such a way that is catchy and likely to be remembered.
A good advertising jingle can get stuck in your head for days!
What advertising jingles can you think of?
Watch the Schools Spectacular 2014 segment - Aussie Icons and see what famous Aussie jingles and products you can pick out.
Schools Spectacular 2014 - Aussie Icons segment
Duration: 06:06Now watch and listen to the following 2 popular jingles from Australian commercials:
Aussie Kids are Weet-Bix Kids
Duration: 00:15Slip! Slop! Slap! - The original Sid the seagull video
Duration: 01:07From the 3 videos you have watched, list as many of the jingles you can remember.
What was the message of each jingle?
What made each of the jingles so catchy? Think about the rhythm, rhyme and wordplay used in each of the examples.
Would the jingle convince you to purchase or use the product?
What emotions did you feel when listening to the jingle?
What type of music was used in the various jingles? Was there a particular style used more frequently? What type of music did you feel created the most emotive response?
I Still Call Australia Home is an iconic song written by Peter Allen. This song has been used in the advertising campaigns for one famous Australian company since 1998.
Can you name the company whose advertising campaign is centred around this song?
Watch the students from Schools Spectacular 2014 as they take on this Australian classic.
Schools Spectacular 2014 - I Still Call Australia Home
Duration: 04:02Watch the following 2 versions of the QANTAS advertising campaign. The 1998 ad features The Australian Girls Choir and the National Boys Choir. The 2009 ad features the Gondwana National Indigenous Children's Choir, the Sydney Children's Choir as well as the Australian Girls Choir and National Boys Choir.
Watch the 2 videos and then answer the following questions:
What do you think was the main message from these ads?
What is the most noticeable addition to the 2009 version? What are your thoughts on this addition?
How did you feel watching these ads? What do you think made you feel that way; was it the music, the lyrics or the video?
Why do you think they used a children’s choir?
Name as many of the iconic locations that are showcased in these ads. Can you match the location to its country of origin?
1998 Qantas TVC - Australia Home 11
Duration: 02:082009 - I Still Call Australia Home - 2M
02:42Can you name which company uses the following jingle?
"I'm loving it"
"Oh what a feeling!"
"Finger lickin good"
"Kill hungry thirsty dead"
"Just do it"
'Yes"
"Think different"
“Ba-na-na-na-na-na make those bodies sing!”
Think of some more jingles and challenge your classmates to see if they can guess them!
Answers
McDonalds
Toyota
KFC
Oak Milk
Nike
Optus
Apple
Bananas
Watch the video 'How to make a jingle' before you get started for some tips and tricks on creating a jingle.
How to make a jingle
Duration: 01:52Now it is your turn to be the advertising executive and create your own jingle!
Decide on a product for your jingle.
You may choose to use an existing product or get creative and come up with your own imaginary product.
Draw, photograph or print a picture of your product to be able to use as inspiration as you create your jingle.
List 3 or 4 main points you want to get across in your jingle. Remember the purpose of a jingle is to introduce listeners to your product to persuade them to buy it or use it.
Create a rhyme or wordplay that includes your main points. Try and make it something that people will remember!
Use persuasive language devices as you create your jingle. Think about including:
rhyme
alliteration
repetition
descriptive language
emotive language
high modality words.
A great way to catch your audience’s attention is to use rhyme or alliteration. For example, "Weetbix are so yummy in my tummy!" (rhyme) or "A mango makes my Monday better!" (alliteration). You can also use repetition (such as ‘ba-na-na-na-na-na’ or ‘zoom zoom’) to increase attention.
It’s important to include descriptive language as this will engage your audience. Describing a pizza as ‘tasty’ is not as persuasive as 'tantalizing' or 'mouth-watering'! You can also use emotive language which will help the audience connect with your product. For example you can use words that express emotion (happiness, exciting), appreciation (beautiful, wonderful) or judgement (cleverly, perfectly).
You should also consider using words that have a high degree of modality to strengthen your jingle's message. For example: absolutely, definitely, must, have to, should and always. An example of this is: "Apples are absolutely delightful, you’ll be satisfied with every mouthful!" or "Happiness is always found at Wet 'n Wild; the most exciting destination for every child!"
Once your have created your jingle text it is time to create a tune for your jingle.
Using Chrome Music Lab - Song Maker experiment with creating rhythms and tunes until you are happy with one that goes with your text.
Remember, jingles are intended to stick in peoples' mind so make sure your tune is catchy!
Instructions for using Chrome Music Lab - Song Maker
Create a song by clicking notes into the grid. The top section of the grid can be used for high notes, and the lower section of the grid for low notes.
There are 2 rows of dots at the bottom for creating a rhythmic pattern.
You can also use your computer keys. Press the arrow keys to move, enter and backspace to add and remove notes, and spacebar to play.
You can also use a MIDI keyboard or sing a note into your mic.
Change the playback sound and tempo with the options at the bottom of the screen
Click on Settings to change the scale, length of the song, range of notes, time signature and more
You can save or share a link to your song
There is also an abundance of royalty-free music available online if you would prefer to use a pre-existing tune.
Create a video or PowerPoint presentation to promote your product using your jingle.
You could combine various images into a PowerPoint or work with some classmates to film your video.
Present your jingle to your classmates and teacher.
That's a wrap!
Congratulations on your fantastic work creating your jingle!
You have completed this @The Arts Unit Creative Class.
Schools Spectacular images 1-9, photographer: Anna Warr.