design elements and principles: alignment, depth, contrast, dominance, line, and unity
colour theory: primary and secondary colours
typography
a selection of DTP techniques from: text wrap, flow text along a path, serif and sans serif font styles, bleed, transparency and drop shadow
alignment
dominance
unity
depth
contrast
line
It is important to describe the impact a design principle has on a layout. For example, ‘Unity has been created by repeating the same colour for the heading and flash bar. This helps tie both elements together.’
warm
cool
contrast
harmony
advancing
receding
mood
tints
shades
primary
secondary
tertiary