For any social media platform outside a Facebook page, we advise campuses not to set one up unless they can provide a month's content upfront.
We ask this only because we have had previous campus Twitter or Instagram accounts that we had to go in and take down after they were "abandoned" (not posted to). Additionally, our Home Office team's research has indicated that a large majority of our audience resides on Facebook, and we want to make sure each campus gives its Facebook page an appropriate amount of attention. With that, if you would like to set up a Twitter or Instagram account and can show a month's worth of content upfront, you are welcome to do so.
To request the creation of an additional social media account, please alert the Home Office Communications team so that we can create the account and ensure that the following items are campus-specific (contain "[CITY]") to ensure the account is not mistaken for a district or a brand page:
Username
The name on the account
The bio